West Broad Honda in Richmond, VA

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Here at our West Broad Honda dealership, you can shop for both new and used Hondas as well as other makes of used vehicles to suit your needs. We serve the Richmond, Henrico, Chesterfield, Hopewell, Powhatan and Petersburg areas. Come visit us to test drive a Honda, speak to one of our certified Honda experts, or discuss auto financing options.  West Broad Honda always has a wide selection of new and used Hondas, ensuring that we have a vehicle for everyone - no matter what it is you're looking for!


Established in 1980.

Almost 4 decades ago, the Page Family opened their first store, West Broad Honda. We strive to offer our customers the experience and expertise they deserve for all of their automotive needs - before, during and after the sale of our great Honda cars, trucks & SUVs.

West Broad Honda

Dealer Info:

Phone(s):(804) 672-1111
Address:7014 W Broad St, Richmond, VA, 23294
  • Monday: 9:00 am - 8:00 pm
  • Tuesday: 9:00 am - 8:00 pm
  • Wednesday: 9:00 am - 8:00 pm
  • Thursday: 9:00 am - 8:00 pm
  • Friday: 9:00 am - 8:00 pm
  • Saturday: 9:00 am - 6:00 pm
  • Sunday: 11:00 am - 3:00 pm

Reviews on West Broad Honda

Allan D. | 2015-04-24

Awful experience.  I was car shopping and was presented with a "deal" $100 over the invoice. Sounded good until I went home and asked the other local dealers for Internet quotes. They varied from $400 to $1500 less. This dealer said they would match any written offer. I proceeded to set up a purchase appointment. The night before the deal the salesman emailed me that they didn't actually have the specific car I wanted but they had some similar ones that I might be happy with. Really??? I then drove south to the dealer that quoted $1500 less and had a very positive car buying

Micki V. | 2015-02-11

This is absolutely the worst Honda dealership in the World.  The GM David Moody is the rudest most obnoxious Honda employee I have ever dealt with.  According to him he is also the owner for the last 12 years.  I have had the misfortune of dealing with him 20 years ago and have avoided his dealership like the plague.  The only reason I revisited his establishment was for a dangerous airbag recall.  The obnoxious Mr. Moody now refuses to do the recall.  STAY AWAY FROM WEST BROAD HONDA!!!

Charles M. | 2015-02-05

I have been to this location twice now for minor issues with my honda civic hybrid.  Both times I was helped immediately by multiple friendly staff members.  The first time, they fixed my car with an extra part they had and didn't charge me anything (I'm sure this is not common nor expected, but it certainly was awesome!), and the second time they were honest about the problem with my car, even though they could have made a lot of money off of me.  
Honestly, after reading some of the older reviews I was a bit concerned to go to West Broad Honda, but they've been gracious and beyond helpful!

Zachary W. | 2014-11-11

The service center employees are consistently rude. Service is rarely prompt and seems a little bit on the pricey side. I finally got over my aversion to taking my Honda to a small mechanic and the difference is shocking.

Repairs are explained without the condescending attitude, prices are fair, and I feel like my vehicle and I are cared for. I will NEVER come back to west broad Honda again.

Serena H. | 2014-11-10


I had been using a reliable independent shop in the city for years with no problems, until I purchased a certified 2010 Honda Civic hybrid (from a different dealership, great experience) with an extended warranty. Here's the thing: I purchased a warranty under the impression that, you know, I could use it. Apparently that is not the case at West Broad Honda.

The first time I went there I had gotten a routine oil check done at a different shop. Apparently, somehow my oil filter had either gotten loose or not been tightened completely, causing my car to leak oil. Initially, I wasn't sure what the issue was and fearing that it was something more serious, I took it to the dealership (under the impression it was most likely covered by said warranty).  Literally they just re-screwed the oil filter, successfully stopping the leak, and then proceeded to charge me $60, telling me they were doing me a favor instead of charging me a full diagnostic fee. I was told my warranty was not applicable.

I called at the end of last week and had some questions about a brake system light after leaving my other shop (they didn't have the ability to fix the computer issues I was having), was told that it would be $110 for diagnostics, and when I asked whether my warranty would cover it he said they wouldn't know until after they run the full diagnostics and if it wasn't covered I would still be liable for the $110 fee. Okay, my other shop said it should be a 15 minute fix at the dealership, I had just passed a full inspection so I knew that there was actually nothing wrong with the brakes. Again, why did I by a warranty?

Last experience today, after a series of unfortunate events, I showed up this morning, very stressed because I'm about to drive my car 1,000 miles and move halfway across the country and half of my dashboard is going in and out (turns out it was one big fuse problem). I was told I couldn't be seen because I didn't have an appointment. I get it, you are busy. I don't really understand why, based off my experiences as well as other reviews. So I asked if they knew if I could take it to another dealership and without even checking I was told they were all full too. So here I am, stressed to the max, basically crying in the middle of the service center (it had been a very long morning) and I'm told there is nothing they can do but to try the shop down the street. Wallace Automotive fixed my car in 20 min, free of charge, and sent me back on my way.

Basically, the only beneficial thing West Broad Honda has ever done is recommend Wallace Automotive and if I were going to be staying in Richmond, Wallace would be my new go-to repair spot.

Franco C. | 2014-06-30

I've taken my wife's Acura here about four or five times and don't have anything to complain about. Why don't I take my wife's car to to an Acura dealer?  This place is a lot cheaper and much better service. I'm always used to calling in or booking online appointments and just coming back when it's ready.  I also feel like this place is not ripping you off because they seem to be honest with repairs and they give you honest opinions.

Mary Beth E. | 2014-06-12

Excellent experience buying a used car from West Broad Honda and specifically Terrance Lewis is Sales. i could not have asked for more from Terrance --he was polite, responsive, knowledgable and was very straight forward and transparent in negotiating price. His commitment to customer service was above and beyond expectations, and made the experience pain free.  i give him five stars because he continued to help me even after I purchased the car. No doubt I would recommend Terrance to any family or friends. You won't regret it.

Justin W. | 2014-06-03

I didn't even have to walk into this place to be insulted and write it off my list.  I was shopping for a new Honda and like a good, diligent consumer I requested quotes from various dealerships prior to deciding where to visit (because if they can't give you a great deal over e-mail, it will be even worse in person).  I got my quote and started exchanging e-mails with Tim Higgins.  Over stating that I believe the price was too high and asked for a break down, I was told that if I thought the price was too high then I didn't need a break down.  

Seriously? After the initial shock from such a response, I shot back an e-mail that (as my mama would say) "they could hang their hat on."  I did not curse or use abusive language, but just pointedly explained how I believed it was bad customer service to not offer a breakdown of a price. I just couldn't believe that any sales person would ever try to tell a consumer what they do and do not "need."  

I copied the sales manager on my response and would you like to know what they said in return? Nothing! Granted, I did tell them "Good luck selling this Honda to someone else" but to have business not respond to an allegation of bad service especially when your entire business model is driven by sales and happy customers is beyond belief. I have always hated the car buying experience in part because some salesman act as though they are doing you a favor by selling you a car and this place was a classic example of that.

As I indicated in my e-mail to them, it explains why this dealership has the worse ratings of any Honda dealership in the Richmond area.  Do yourself a favor, if you are shopping for a new car, and look elsewhere because there are too many other dealerships, even Honda ones, to waste your time or money at this place.

Michelle A. | 2014-05-29

i heard this place was really bad but maybe they are trying to change their reputation bc i really liked this dealership better than the other one i go to usually which is just straight up horrible in every way possible ahem casey honda....

they had donuts.. and not just plain ones.. they had the lemon filled ones my favorite!!!! and staff was really nice and helped me figure out how to work the coffee machine.

and they didn't lie to me about what i needed to get done regarding my car... they actually told me i didn't need some of the stuff that i had thought i needed.

they are honest and nice

Stephanie B. | 2014-05-27

So after reading all the horror stories for this place, I had my boxing gloves on, much like another reviewer.  I made my appointment the week before for a day after a holiday, so I was expecting a long wait since he said they were busy.  I was told to bring my car in at 9, and it would take 2 hours to replace, for free, a part that was factory recalled on my '08 Honda Fit.

I got there, and they took my car promptly and courteously, which is always a plus.  I confirmed it would be two hours of work.  I sat down in the lounge with free Wi-Fi, was able to do work, and an hour later, my car was ready!

Not only was my car ready, they had topped off my fluids and done a check on the car - break pads, tires, fluids, etc.!   The staff person showing me the results first of all asked me not to get up, that she would come to me, then kindly explained each of the check points to me, told me at what point i would need break pads replaced since they would fail inspection so I should start saving up for them once they hit a certain level.

While I've dealt with many car repairs persons, I haven't had this kind of pro-active service for free before - I walked out of there without a charge.  I call that service and would be happy to pay a fraction more for great service like that...

Brooke H. | 2014-04-24

I have purchased and serviced my Civic with West Broad Honda and have had a positive experience.  I feel confident with their expertise and trustworthiness.  I recently had a "funny sound" and didn't know where it was coming from. It was diagnosed and fixed in a timely and professional manner before I had an issue on the road.  I would definitely recommend this dealership.

Jan A. | 2014-04-18

I have used West Broad Honda for years to purchase and maintain my three hondas.  The Sales staff is always helpful without being pushy.  They were particularly helpful about setting up the Blue Tooth connection to my new CRV (even the 2nd and 3rd times)!

The maintenance team has kept me informed of what I need to do to keep my Hondas at their best.  Oil changes can be made on the fly, while I always schedule an appointment for my safety inspections.  My husband has used the shuttle service to get him to his office downtown when we have had to leave the cars for a more extended time period.

I have never left West Broad Honda with a question unanswered or an unsatisfactory experience or repair.

Kristen S. | 2014-03-11

I went today and was told I had not made an appointment.  I had called on Sunday and made one for today,  I also called earlier today to confirm it.

I was told no one could see the car today since I did not have an appointment (though I did). I reported my car was overheating so I would just leave it. I was getting my car fixed under a Honda warranty extension. I confirmed with corporate that my vehicle was covered, but the dealership refused to confirm it. They required me to sign saying I would pay to have it fixed. After being reminded about the warranty I signed to pay only if the cause wasn't covered by warranty. I signed and asked for a copy. The service worker rolled his eyes and said no. I guess my look of shock caught him and he said "why do you need it Honda said it's covered?" After asking if "having one sheet or paper copied was too much for a customer to ask" he practically threw it in my face.

Fahim G. | 2014-02-25

I recently took my 07 honda civic si in for service. I needed to get both my front and rear brakes changed and I was extremely satisfied with the service. It was quick and the staff was informative and respectful. An hour and half later, one of the reps thanked me for my business and handed me my key. Once I approached my car, I noticed that they had washed the outside of my car without even informing me. If that isn't great customer service then I don't know what is. I will always go to this dealership for service and I will continue to recommend West Broad Honda to my family and friends!

Reginald W. | 2014-02-13

This review addresses the service department only, from whose staff I received Seven Star Service on a scale of one to five. Traveling down I-95 I got the dreaded "check engine" light on my 2009 Honda Accord. Checking for the closest Honda dealership this one came up. Checking Yelp, I saw the 2 star rating and was concerned...but needlessly.

Driving in to the service bay I was greeted pleasantly by two technicians, both female, who asked a series of articulate, specific and "to the point" questions. As I was an out-of-town visitor I figures I might get low priority but they worked me in immediately and after a twenty minute wait came back with a diagnosis. One spark plug was shot, explaining the uneven engine sound (missing on one cylinder). They would replace four of the six, which though I had bought the car used and had driven it 80,000 miles, they explained were under extended warranty and would cost me nothing to replace. They recommended replacing the other two at the same time. I agreed.

Estimated cost, $175.00. Estimated wait for replacement and test driving to make sure all else was okay, 45 minutes. Thirty minutes later they came out with the bill, $135 (they decided to knock $40 off since they were doing everything at the same time and would be paid by Honda for the warranty work! Everything explained in layman's terms, high quality mints and chocolate at the cashier's counter, clean, comfortable waiting room and pleasant staff every step of the way. Thanks again for all your good service!!!

Michael B. | 2014-01-06

I don't understand the negative reviews that have been afforded to this dealership, at least on the sales side of the house.  I have closed two car deals with Tim Cartwright and both times he has been extremely knowledgeable, ethical and a joy to work with.  Both times, credit was not an issue.  I knew what car I wanted, what I wanted to pay (both times lower than West Broad Honda had in mind) and Tim was able to justify to his management where I was coming from (I presented research) and close the deal very quickly.  Finance managers easy to work with and make an effort to beat even Honda's financing to save you money.  The entire process was sub-2 hours and I was on the road.  The service side of the house needs work, but I feel that they are making improvements.

Timmy T. | 2013-11-14

I can see why there is an average of two stars for this particular dealership..

Convenience and proximity to where I live? Check. Sadly thats the only thing I like abotu this place.

I've been to this dealership three times in the past 5 months and on each occassion I was either looking to buy a brand new car or a certified used one. I came by myself on each visit (mistake..?). My first visit was the absolute worst.. The sales person was named Bret and when we test drove the car he didn't speak a word to me about the features of the cars, the specs or why I should buy it b/c it's a reliable car. I asked many of the questions in which he didn't know the answer to and was very short.

The other times I came I was told that the price point I was looking for was impossible and that they couldn't meet me. To me it's not what you say that agitates me, it's how you say it... Their tone was unpleasant and not helpful. They made it sound like I was an idiot. What's worse was that out of the 4 honda dealers in RVA (not including one in F-burg) they gave me the highest quote here. They were not willing to budge at all. Treat your customers right and with dignity please.

Mark L. | 2013-08-27

I wish I had read the reviews on this before I took my wife's car there.  Her CRV car had a bad front end rattle that occurred when driven in a straight line when going  over bumps.  When going around a turn or an interstate ramp, the rattle disappeared.

My gut reaction and the DIY websites pointed to worn sway bar bushings.  I gave a very detailed written description to the dealer stating when the rattle occurred and when it didn't.  I was a mechanic for a couple of pro race teams for 6-8 years so I know a little bit about diagnosing an issue.  However, I didn't know much about Hondas and nor do I have the equipment to replace the parts

So the technician describes a TSB saying it is four upper A arm bolts.  I respectfully disagreed, but they insisted this was the problem.  But they only had 1 of the 4 bolts and I had to bring it in another time.  I even asked them if I had to pay if this didn't fix the problem and it was indeed the bushings.

Sooo, the parts come in and they replace the 4 bolts to the tune of $400.  Guess what?  It didn't fix the problem.  I get a phone call saying they need to replace the sway bar bushings......just as I had suggested.  

Did I get credited for work that didn't need to be done? Nope.

These guys are idiots and couldn't diagnose a dead parrot without doing some uneccessary surgery.  "This parrot isn't dead, it's sleeping".  

Perhaps an oil change is the what they are good at, but this is the last time I take our car to West Broad Honda for repairs.

Edit Update- After being told on the phone that I would be responsible for both the A arm bolt cost ($400 or so) and the sway bar bushings, I was fully prepared to have a discussion with the service manager. Much to my surprise, they deleted the labor cost and only charged me for the bolts or $8 or so. So having a little knowledge is indeed important when it comes to this type of problem.  I gave them one more star for making this good, but still ding them on the mis-diagnosis.

Danny L. | 2013-06-03

To justify one star, I will say the sales people I have talked to seem nice enough. Never did buy a car there.

Service on the other hand, I really can not trust them. Once I swung in to ask about rear shocks (yes sort of foolish but I was  curious what they would have to say) was quoted about $800.  While I was expecting a little higher price than Sears or Merchants tire, that s so outlandish it does grossly presume the customer to be a total total total idiot. I had the job done at Sears for under $200 otd and got a nice set of Monroe's. Oh and when I first asked the question the guy told me, ahh well that is something we would have to diagnose first... I said I know when shocks are bad, just give me the price.

Another time I got a quote for a power lock repair tat was equally outlandish. Of course I expect them to charge a little mre than some Independent shos, but they go too far.

Oh, to be fair to the parts department, those folks are  fairly nice and have discounted the prices a litte after I said something like that seems a little high, is there anything you can do.

Britni H. | 2013-05-08

This is the second time in 5 years I have gone to West Broad Honda to purchase a vehicle.  Both experiences were great.  They never gave me the run around, and I never had to "put my boxing gloves on." Before my husband even had the chance to bring up two thing we saw on the vehicle our sales rep already addressed that they will be fixed. I told them the max I wanted my monthly payment to be (with warranty and everything included) and they reached it.  It was such a smooth process, and we are proud owners of two Hondas now.  Highly recommended West Broad Honda to purchase your next vehicle.

Libbie K. | 2012-12-20

I typically go into the dealership with my boxing gloves on because I am just sure they will try to talk me into some bs I dont need or want. It didnt happen yesterday, though. The guy that helped me was friendly and prompt. AND he didnt try to talk me into anything extra. It was a pleasant experience.

Sameer G. | 2012-10-01

The worst customer service ever.
It was sunday and not busy at all. I drove my porsche down there and stopped to look at the new honda accord. My friend and i were two immediate potential customers.
1. Manager comes yelling outside disrespectfully to move my car.
2. The salesperson asked if i was going to trade in my porsche for the accord
3. The salesperson in the midst of howing us the car just dissappeared. We were left standing there trying to find her

We just left in disgust knowing that there is another honda dealer who will treat us like a true customer.

Jamie D. | 2012-08-02

I hate giving these reviews, but I just can't recommend this Honda service station to anyone.

I'm currently on my second Honda, so I've been frequenting Honda dealerships for years. I was always a die-hard Honda fan - I got my car serviced at Honda dealerships (even though any old Jiffy Lube can change your oil) and everytime I needed anything done to my car at all, the dealerships were always the first places I'd turn. I had amazing experiences at a few dealerships in Hampton Roads and at the dealership in Dover, NH. Everyone was always super friendly, competent and genuine.

Of course I figured this was par for the course with Honda dealers (perhaps my first naive mistake), so when I took my car to West Broad Honda for a simple oil change, I assumed I'd receive the same service. Oh was I wrong. From the moment I pulled up, got out of my car and received a look from a female staff member clearly indicating that she was annoyed by my presence, I knew it was going to be bad. I tried to keep an open mind as I approached her and told her that I was in need of an oil change. She stared at me with a sour look on her face (and also, like Megan, I felt as though she thought I was a huge idiot) before snapping at me that I needed an appointment. I was a tad taken aback both by her approach and by the fact that I needed an appointment. Never had I been required to make appointments for oil changes at dealerships in the past. But ok, if that's the policy then totally cool. However, there is absolutely no need to treat potential customers like they have half a brain. Additionally, she didn't bother to ask if I'd like to book an appointment, she literally just stared at me like I was a nuisance. It takes a lot to get me upset, but when I left this dealership I was so angry that I didn't even know what to do. Needless to say, I did not get my oil changed at West Broad Honda and I will never return for fear of again having to face this extremely rude woman who's supposed to be working in the customer service industry.

This was a few months back, so perhaps they've since changed their policy, but as of now their website clearly states that appointments are not required for oil/filter changes.

I'm still a die-hard Honda fan, I'm just not a fan of this dealership.

Megan W. | 2012-07-27

I went here to get a state inspection done.  The technician failed me because of the bellow boots and power steering rack, which is roughly $1400.  So basically, they're charging me an arm and a leg.

Once my car was ready, after waiting 2.5 hours, I asked the lady in the service department if I need to schedule an appointment for a re-inspection just to be safe.  She looks at me as if I'm so stupid and says, "You know you have to get those problems fixed, right?"  NO KIDDING!  Why on earth would I bring my car back for re-inspection and not get the problems fixed?  So they can fail me again?!  I don't remember what I said to the lady.  I might have said something like getting the car fixed elsewhere.  They treat their customers as if they are so stupid.

Chris C. | 2012-06-20

Poor customer service in both sales and service.

Alison M. | 2010-02-05

I've been here a couple of times for service on my Honda and both times I found service to be quick and easy. Customer service was fine. I can't comment on the price because the first time it was under warranty and second time was for a recall.

jason s. | 2009-12-05

Short review here:
* They charged almost twice what other Honda dealers do for the same service ($400+ for an "A123" service on a 2009 Civic Hybrid).
* They lost the key for my car, requiring me to make a trip back home to pick up the spare.
* Service manager was an unapologetic, lying scumbag.

Go somewhere else for Honda service.