Subaru of Richmond in Richmond, VA

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On this page you can find detailed information about the company Subaru of Richmond in Richmond, VA.

The following is provided current addresses and telephone numbers of all branches car dealer Subaru of Richmond, and using the card, you can easily locate it visually. Also on the page provides information on dealer Subaru of Richmond in other cities in the Virginia.

Dealer Info:

Phone(s):(804) 346-4000
Address:9177 W Broad St, Richmond, VA, 23294

Reviews on Subaru of Richmond

E R. | 2015-03-19

Extremely disappointed with the customer service at this dealership.  My brother and I were both in the market to buy a new car and while we home over the holidays we came by to test drive.  While there was hardly anyone else there looking at cars, they refused to allow us to test drive because we had out of state drivers licenses.  This experience caused me to just eliminate the Subaru from our list of potential cars to  buy. We ended up buying a Mazda instead.

AB S. | 2015-03-05

I was in Richmond for a day on business travel and needed a headlight bulb replaced before rain and snow arrived. This is a little labor intensive because they have to remove the wheel-well liner (or bumper) to get to the headlight. It was mid-week, midday, which I'm sure helped, but they fit me right in. Yes it took an hour, but I expected as much.

I had a five-star experience for this fairly brief interaction and minor event.

Mary B. | 2015-02-28

Horrible customer service.

Purchased my vehicle there two years ago. Pre-sale, it was all sunshine and rainbows, but as soon as they had my money it has been a nightmare.  

"Free" inspection actually means that even with an appointment I was sitting in the waiting room for over three hours.  Telling me that 'oh, it's almost ready, it will be right out' for the last hour and a half of the 'thirty minute' inspection.  And, of course, they 'fix' a tire that was flat without consulting me first (tires were fine prior to dropping the car off), when I asked them why they didn't tell me prior to fixing it, I was told that they couldn't find me...I was checking in with them every 15 minutes since my car was 'close to done' or in the waiting room. Fishy.

"Free" oil changes - Another deal of even though I had an appointment they could never find it in the system, so I'd have to be fit in. Or I'd have to come back.  My favorite is the last time that I set foot in there--after being in the waiting room almost an hour, a girl comes to me and knows my name and my car make & model and tells me that she has some forms for me to fill out so that I can get my 'windshield cracks' fixed while I'm there. When I asked her to show me these cracks which must have mysteriously showed up after I dropped off my car, I was told that she couldn't, because my car was already in the back--so it was important that I hurried and filled out the forms that they could turn into my insurance company and get my cracks fixed quickly--would only take about five minutes...Uh, INSURANCE FRAUD.

I was a sucker and overpaid for some door ding and scratch protection with the paint, because Subaru paint seems to scratch if you look at it funny. When I tried to get a couple of scratches fixed, I was told that I'd have to go through my insurance company.

I've had a faulty USB port since about the first month. I took my car in to get it looked at, so that they could order the parts in advance. They refused to look and told me to just make an appointment.  When I did, I dropped off my car for the day and then they call to tell me that they don't have the correct part.  Later they call to let me know that they found a piece that would work...but it doesn't.  I've tried getting this taken care of multiple times since while getting an oil change or an inspection, but I'm told that I'll have to make a separate appointment (I'm asking for this in advance, it's not like I show up day of appointment and demand that an inspection and fixing of my USB port happen at the same time. They know about it weeks in advance and refuse to do two things in the same day that they have my car FOR THE WHOLE DAY. It's not easy for me to take multiple days off of work to deal with this mess.

Oh, and all the talk about having a car available for you to drive for the day is fluff--every time I've asked about it I've been told that they're all checked out. Even well in advance for things like the USB port issue where they needed to keep the car all day.

I've tried to give Subaru a chance to right this. Through phone calls, emails and the last time I was there telling them to have a manager call me back, but nobody there cares once they have your money.  Hopefully this keeps at least one person from making the same mistake that I have.

Richie W. | 2014-10-13

A so-so service experience. I believe this dealership is primarily Cadillac with Subaru as the ugly stepchild on the side.

Took my car for a regular oil change and tire rotation per the maintenance schedule. When I bought my car last year I got a 24,000 miles free service plan included with the vehicle. As I believe all Subaru vehicles did at the time.

Upon arrival I was directed to a guy called Don. He said it would be an hour and to wait in the customer lounge. The tiny customer lounge was full so I had to sit in the showroom. The dealership is very 1980's and in probably need of an update.

Two hours later the car was ready. I went to pay and was told it would be $106. I pointed out to Don that the Subaru comes with a 2 year free maintenance plan. I was told that as I bought the vehicle at another dealer it was not valid. I tried to correct him and told him to look it up on his system. He said he was unable to do so. I think that is because they are running Cadillac systems and Subaru iNet. After several minutes of having to get sassy with Don he reluctantly went to speak with his manager. The manager immediately looked up my vehicle on iNet and saw I had the maintenance plan. The charges were eventually waived.

Two issues here. Firstly, the customer is always right. Secondly, why was the service rep so hesitant to look up my car in the system? It should be the first thing he did when I alerted him to the issue.

I would have given this place less stars, had it not been for the service manager. Who came down to apologize for the error. I wonder how many other people have gone here and paid for servicing which should have been free??

On a side note, my wife has dealt with a guy called Decio in the past. Who has been very friendly and helpful. I guess I will have to make sure I deal with him moving forward.

Ginny D. | 2013-07-24

Very positive experience with Ken Lyda - knowledgeable, friendly and patient.

Chris C. | 2013-04-18

Sales staff is friendly however their prices are higher than the competition. Location is ideal.

David K. | 2013-01-22

I recently got a new job and as park of the perk package I receive a car. The US headquarters for the company is in Virginia, but I will be working as the San Francisco rep. I am in Virginia currently and the company wants me to make a decision on the car before I head back to San Francisco. I figured the best way to do this was by going to a dealership in Richmond, test drive the ones I'm interested in, and make my decision.

The two main cars I was looking into were the Forester and the Crossteck but wanted test drive them before I made a decision. I went to Subaru of Richmond in the hopes they would help me make my decision. I spoke with sales rep     Richard Hubert    about the possibility of test driving the cars. He said that would be fine and took my ID. Once he saw that I was from California, he asked if I still lived there. I told him yes, as that was the case, but that I get a car from the company and I wanted to test drive the ones I'm interested in first. After hearing that was not going to purchase a car from him, he instantly reversed his stance and told me that I would not be able to test drive the cars as Subaru couldn't afford to have me put the miles them if they knew I wasn't going to make a purchase. But really it came off as if Richard knew I wasn't going to buy a car from him and didn't want to waste his time with me.

I don't know if this is how all Subaru dealerships operate but I was incredibly taken aback. This whole situation really put a sour taste in my mouth about Subaru. I will never go back to Subaru of Richmond and I will probably not even purchase a Subaru at all.

Rheda R. | 2011-11-28

Brought my car in for diagnostics because of a rattling in the engine.  They ran the diagnostic test first thing in the morning and advised me that the exhaust clamp was rusted and needed to be replaced.  I told them that I would call them back as I wanted to consult with my husband about possibly getting an oil change and tire rotation.  I called them back at around 8:30am advising to just replace the clamp.  The whole day passed and no status on my car.  The next morning and still no status on my car.  I finally got a hold of somebody in the afternoon advising that they just finished the work.  note:  I called them... they didn't call me... AND I made attempts to call earlier that morning, but was routed to the receptionist a couple times before I got dropped into somebody's voicemail.  Anyway, I don't understand why it took more than a day to replace the clamp, but I let that slide.  

What's disturbing most is that they never checked that the services they performed on my vehicle was covered under warranty (it's pre-owned certified), so that I didn't have to pay for the $100.00 diagnostic fee and the parts to replace the clamp.  While the service here is adequate, I don't feel that they are really looking out for their customers at all.