Life Quality BMW in Brooklyn, NY

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Providing the New York Tri-State region with unparalleled service and support for over 40 years. Recognized as BMW's Center of Excellence since 2006 and ranked in the top 50 BMW dealers in the US based on sales and performance.


Established in 1969.

The oldest family owned and operated BMW dealer in the country with over 40 years in business.

Life Quality BMW

Dealer Info:

Phone(s):(718) 439-0522
Address:9326 4th Ave, Brooklyn, NY, 11209
  • Monday: 9:00 am - 8:00 pm
  • Tuesday: 9:00 am - 8:00 pm
  • Wednesday: 9:00 am - 8:00 pm
  • Thursday: 9:00 am - 8:00 pm
  • Friday: 9:00 am - 8:00 pm
  • Saturday: 10:00 am - 6:00 pm
  • Sunday: 11:00 am - 4:00 pm

Reviews on Life Quality BMW

Jimmy L. | 2015-04-23

This is the 3rd BMW that I have gotten from them (2 new and 1 CPO).  Each time has been an excellent experience.  Sales guys are easy to talk to and the pricing is transparent.  Kaz got it done for me this time.  Only issue was that the Finance guy made me wait 2 hours even though there was no one there.  Besides that, all 3 of my experiences there has been excellent.

Tony M. | 2015-03-18

Worst BMW dealership ever. No loaners, no estimates about when car will be ready, poor customer service. Stay away, you have been warned. In fact do not even buy a BMW in the first place!!

Vasilios T. | 2015-03-13

i will never again do business with life quality bmw. the sale or lease deal may go smooth for you but once you start dealing with the service dept its over. you have to make an appointment  a month ahead to receive a loaner? dont order the 3m service they ruined it twice on me. they never wash the car when you get it back. when i tried calling my sales rep or the bmw manager i get disconnected several times. good luck to future lq bmw victims

Kira B. | 2015-03-06

I've never encountered a more rude, incompetent bunch of individuals. Good luck trying to get a phone call returned. If you make an appointment to have your car serviced with them expect to wait far beyond your appointment time for them just to accept the vehicle. Due to the lack of customer service from this God awful place and bmw financial as a whole, I am pretty certain I am done with bmw's.

Héloïse M. | 2015-02-28

Everything terrible you've ever heard about car salesmen, is here at Life Quality. From being rude, unfriendly, not following up, making you wait for endless hours, not having a loaner car, keeping your car 2-3 times as long as promised, over charging and still not fixing all the problems, to wearing dirty, stained, wrinkled clothes - the place is a disgrace, and if the boys in Munich knew how their brand is misrepresented, the place would be shut down in no time.

Do yourself a HUGE favor, and spend the extra time going to the Manhattan dealership/service.

Vincent H. | 2015-02-21

I bought a car here before after three years I came back to buy another but due to personal reason I had to cancel my order. Because of this cancel order they have red flagged me as a risk of exporting vehicle. Now I can't purchase any vehicle from Bmw. I contacted the sales person Andy tse his reply is everything we did is legal we have a stack of files and is ready to be shown in court. Now I have to contact consumer affair and the B.I.S and get this fix. Absolutely horrific experience.

Rahul V. | 2015-02-09

Ask for Vlad if you want a salesman who knows how to listen, doesn't pressure you with upselling and responds quickly.  I'm writing this update 2 weeks after buying the car - Vlad remains responsive and helpful.  He clearly understands how to treat a customer!

Victoria S. | 2015-01-08

don't do your service in this spot ever!!!
never answer the phone never call you back and update you on anything!!!
hold your car for day on end without even letting you know what's going on and then after all don't even do the required service!!!
and blame it on customer!!!
talk to you like you are no one even though the cars are that expensive! !!!

Rashid B. | 2014-12-11

I walked in to purchase a SUV. And once talking to a sales clerk.. I asked him to match what deals I was finding online.. He said he couldn't and I then asked what deals he is offering. Knowing the deals online, I knew he was lying to me in my face which created a untrust worthy guy. I didn't talk to anyone else.. But I got more info out of him.. And left.

I know these car are easier to sell.. But if you can't be trust worthy.. Then I would suggest changing the game plan. I am still getting a BMW, just not here.

Rodrigo N. | 2014-12-03


Delon C. | 2014-11-24

Parts department is cool. Service sucks here. I found out that the service reps make commission on the service invoice. So, the higher the bill, the more commission. can only assume what this means.

There are some good guys here, I don't remember there names.

You are way better off going to BMW of Manhattan. A little annoying if you live in Brooklyn, but it has been worth it for my last 2 visits.

Man O. | 2014-10-13

Horrible experience with Neill Garoogian, I have  2014 328 i  4k miles. I left the car in service to see from where the rattle noise is coming from front left tire, but before to do this I did a test drive with one of their mechanic and he notice also that rattle noise. Neill called me next day to say ''I have no time today to check your car but I may have time tomorrow'', I've said'' OK, but you call me to say after 24h you did not touch yet my car?", meanwhile I've called BMW North America they open a case and 5 min later Neill called me to say " I start to work on your car, but because you called BMW NA you never step in my service"
Next day he never call me and after one more day I got to the service to see what is going on, he said the car has nothing and is ready to get home, they never gave me an invoice, the rims was scratch and they put over 60 mile for test drive, probably they use my car for personal purpose.
BMW NA says ''they can not do nothing regarding of this service because they are a private service and they recommended   to try other service.
So, now I have a premium $50k car and I can not enjoy because of the noise
Thank you BMW
So, stay away for this service if your car is in warranty...

Adam S. | 2014-09-18

I seriously wouldn't recommend this dealership at all !!! Worst dealership ever and this makes BMW looks bad !!!! I probably got the worst sales person even Jeanie !! I was offered a great deal ( and I appreciate that ) on the car but after sales service is equally as important !!

Sam A. | 2014-07-10

The quality of life is so different at Life Quality BMW

they never fix any problems at the first time !!
they never call back !
don't try to ask them for a loaner car, it will never happen !!
management (Nick) one of the worst customer relations you will experience.
they only call back to cancel you appointments, and they do it!!!
technicians forget to do stuff on few occasions !!

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
and they some times forget this
A satisfied customer is the best business strategy of all.

Gianluca D. | 2014-07-05

Just one word don't use the service in Brooklyn I had the worst experience in my life.

Marissa W. | 2014-05-18

I would give 0 stars if there was such option but Do NOT go here. My parents recently bought a car here and had Jose as their dealer. They were expecting a brand new car as told but turns out that it was pre-owned. When asked the condition of the car, Jose verbally told them that the car was brand new. However, when they picked up the car the other day, they waited forever to get the paperwork so my parents quickly signed the documents. When they got back home, they saw that the mileage was 4,550 in the car and the documents they signed said that the car was pre-owned but they did not realize since they do not know how to read english that well.

Basically, Jose knew that my parents did not understand english that well and told them that the price they were paying is for a new car and sold my parents a pre-owned car overpriced. When we went back to BMW the next day, the manager denied that it was impossible for Jose to not tell us that we were buying a pre-owned car and said that we cannot do anything about it since all the papers were signed unless we wanted to pay more for a new car. In addition, he said that we had "buyer's regret" and that they did not LIE to us when they just scammed by parents because of a language barrier.


Shauna B. | 2014-02-24

My father has been a satisfied Life Quality BMW customer for over 25 years now. This  played a major role in my decision to purchase my first car from this dealership over 3 years ago. To this day, I can only say great things about the service center. Customer service is their top priority, they're trusted and very reliable. The management and staff are professional, knowledgeable, friendly, and conscientious of your time, which is a big deal for me! All of these are the reasons why this is my preferred dealership and car repair service center.

Sam K. | 2014-01-30

Waited 4 hrs for a oil change. Staff didn't seem to care about anything, never once came to let me know the status of my car.. It was brutal . Go to Long Island or queens I was told they actually care about their customers.

Barth B. | 2014-01-15

Life Quality BMW has become my go-to service shop for my car. Very professional and prompt. They always take good care of me. Brendan is my SA. I highly recommend him. Take your BMW to Life Quality, you won't be let down.

Muhammad S. | 2013-12-04

I've been looking for a specific car with low miles for some time now. I have searched all online site to find a car that was suitable form me. I found that Life Quality BMW had the car I wanted. I've never bought a car out of state, across the country none the less. I worked with Kaz and I must say what OUTSTANDING customer service! It was really refreshing how informative he was about the BMW brand and the car itself. Not to mention great personality, good laughs.

We were able to work out a deal and arrange to have the car shipped over to me. It was truly seamless and most importantly a PAIN FREE transaction. Again I would like to thank Kaz and Life Quality for making this one of my top car purchase experiences.

Thank you again Kaz.. I love my BMW!

Dina C. | 2013-08-16

I purchased here, got an amazing rate on an amazing car at an amazing price...had 4k miles on it.  Salesman...whom I believe was also Sales manager was superb.
I will say this...though...I was not given a lesson on the bells and whistles on the Z4, so I basically taught myself.

Service department....CRAZY....
On one occasion I blew the battery because I was not told to never touch a button that looks exactly like the heated seats kept trying to roll down the convertible top...UNDER the hard top.  Ok so..they are on Glenwood and Remsen(they have since moved)and I live on Glenwood.  BMW road side assistance came to get it on Sunday.  I checked on Monday had not  arrived.  I called everday...they did not have it.  Friday...I a nervous wreck.  The chick that answered when I called the last time on Friday said that my car is not their problem until my car arrived on their property and that BMW roadside assistance is really AAA.  I told her that if the owner did not call me back I was leaving work to come sit on her desk.  Owner called me in 5minutes..  O I forgot to interject, that when my car was lost, I called Manhattan BMW and asked what to make of this and did they have any suggestions....The Owner of Manhattan BMW laughed so hard saying..'You brought in Brooklyn?'....I was most annoyed...I am in fact from Brooklyn.

Second and worst than the last experience...I needed breaks.  Breaks on a Z4 are $2400 unless you have a warranty...mine had lapsed and I did not have the money to buy the extended warranty(which coincidentally is $2400) as planned as I own a business and I needed to make payroll.  So I make an appointment for breaks anyway..because Lifequality always has a wait...and as I thought the wait was a month...So I figured I'd buy my extended warranty closer to the appointment date.  
One day, I am in the city...I'm never in the city...ever...but I was...So I pop into Manhattan BMW and honest to god...I got like $2400 to my name.  So I tell the girl behind the desk why I'm there.  They set me up in this glass office with cold Evian(it's summer)and tell me their boss will be with me momentarily.  An old guy comes in, shakes my hand...very very personable...Asks me what sort of service I require...I tell him...he gets the forms....he does whatever so that my paperwork will reflect records with BMW online...He shows me online that I now have an extended warranty.   This is the important part....He says, Madame your total is $1490.  My eyes get wide....I don't correct him...but my brain thinks 'this is $1000 less than I was quoted with my home dealer'  NUTS!!!

When I finally get my appointment in Brooklyn, I ask, Why I paid $1000 less for a warranty at a differnt dealer?  A)they refused to answer me and B)refused to fix the pissed were they that I brought my warranty elsewhere.

JmK came all  the way to Brooklyn to pick up my car...and I have not looked back.

DrAudrey B. | 2013-08-01

I have to agree with the review by Joe M.  I also have been going to Life Quality for service since they're really the only certified BMW service center in Brooklyn.  Almost every time I have gone there, I have had an issue, which I usually let go because I can see how overwhelmed they are.  However, most recently in April 2013, I was floored by their lack of professionalism.  

On a Friday morning, I brought in my car for routine service & to have a tire checked, which I was told would take all day because they were backed up  (by the way, I have leased 2 328 XI's, & I'm always having issues with the tires.  I can't understand how I barely have the cars for 6 months, & the tire will have a nail or just explode.  I think it's a ploy to get people to buy into the tire insurance because this doesn't make any sense).  Anyway, I left my car and was shuttled back home, so everything was going well up until this point.  I received a message from my agent (Danny), who informed me that the mechanics were working on my car and my tire needed to be replaced.  I  left him a message letting him know I was opting out of getting the tire replaced & to just do the routine maintenance.  I never heard back from him, which I didn't think anything of, because he did tell me it would take all day.  So, the next morning (Saturday) I called to check on the status of my car, but the receptionist informed me that Danny did not work on Saturdays and no one but him could give me the information I needed, so I would have to wait till Monday!!  I was pissed, but I had no choice & I waited.  Monday morning I called Danny & left him a message requesting a status update & he didn't call me back.  So I called again in the afternoon & left another message, which he returned.  I told him that I was confused about why a day's work in the car caused me to be without my car for 4 days.  He then proceeded to tell me that he left me a message letting me know that the car was ready to be picked up, which I let him know he absolutely did not do.  He then rudely told me it wasn't his fault if I didn't listen to the message correctly!!  So, I told him I was on the way over there (on public transportation: 1 bus+2 trains) and hung up.

When I got there, I sat to speak to him and the first thing I did was play his voicemail back to him.  He informed me that when he said that the mechanics were working on my car, I should have realized that it meant I was supposed to come pick up my car!! LMAO!!  Really!! I had to give him a quick English lesson and let him know that the only way I would've known to come pick up the car is if he left a message saying just that: "the car is ready, come pick it up."  He never did that & instead of apologizing for being an idiot, he was blaming me for not being able to decipher what he meant by his message! After feeling like I was speaking to a brick wall for a few minutes, I asked to speak to his supervisor, with which he gladly complied.  The supervisor (Nick) met with me in a private room and listened attentively to my concerns.  I played the voicemail for him and he agreed that I was never informed that car was ready to be picked up.  I informed Nick that I wanted to be compensated for not having my car for 4 days instead of 1, & when he asked what I had in mind, I asked for a prorate on my lease payment for that month.  He informed me that he could not accommodate the request because I wasn't without my car for 30 days, so I accepted & asked him for his suggestions.  He said he would have to think about it & would get back to me the following week.  I felt so much better after meeting with him until...

2 weeks later, after not hearing from him, I called and left a couple of message which he never returned.  After about 3 messages, he called me back & informed me that he was very busy and would get back to me, to be patient.  So, after a month, I left a few more messages, which he never returned.  So I called the BMW regional office and made a complaint, and they reached out to him & after that, he called me.  But when he did, he rudely told me that he had been getting a few calls from BMW because of me and that he already told me he was busy & that he would call me back.  I reminded him that he told me that a month ago & then he reiterated that he was busy.  So after 2 months, I called the regional office again and complained some more.  They reached out to him & he never called me back.  They then told me I should call  the Service Dept. supervisor, whom I also left messages for & never called me back.

It is now 4 months later & I have yet to hear from Life Quality.  At this point, I've already decided I'm never going back there.  I've actually scheduled my next service appt. in another borough. I don't understand how BMW regional can't do anything about them. BMW is going to lose a lot of customers if they don't do something about this place.

Joe M. | 2013-07-30

I am usually fairly forgiving when it comes to service issues, because I understand that it's a complex business where, especially in a busy city dealership, even basic logistics can make it difficult to please every customer every time. That said, I can no longer in good conscience recommend the service department at Life Quality to others.

I have been servicing my BMW at this dealership since I moved into Brooklyn in 2007, and can now report having had significant concerns on the majority of my visits over the years.

On *each* of the last three service stops, the technicians forgot to reset the car's service indicator - a completely routine part of the procedure, even during a basic oil change. I could overlook this if it was just a one-time oversight - but three times in a row? That is a pattern, and I think it speaks volumes about the technicians' attention to detail, even before I remark at further length.

On one occasion, the service advisor handling my case *left on vacation* before the work was completed on my car. In itself, this too, is no big deal - but apparently he had neglected to verify that someone else would be assisting customers with unfinished cars in his absence. When four days passed without contact, I grew worried and called the dealership for an update. A receptionist had to gather the notes on the work performed, at which point I learned that the car had been completed three days earlier. Apparently, nobody knew this except the technician who'd worked on the car.

In another instance, the technicians forgot to calibrate the one-touch-down feature after replacing the power window regulators. A service advisor had to look up the procedure himself, as all the technicians had already left for the day (5:35 PM). Then, three days later, I realized that they had not replaced *any* of the trim pieces in the trunk after they'd reconnected the battery. I went to load bags into the car, only to find the entire trunk and all surrounding trim pieces remained disassembled.

On the most recent occasion, my car was due for a major service, including a valve adjustment. At the time, I also reported a minor, but noticeable, squeak that sounded like it was coming from an accessory bracket or belt. I knew this was not a mechanical problem, and figured it would be rather easy to track and tighten.
A day later, my service advisor called me, reporting that the technician working on the car immediately heard the squeak, and recommended replacing the main pulley tensioner and belts to fix it. He also informed the service advisor that my steering "was off" (an absolute non-issue that I won't even go into in this review, but it really made me question the skills of the technician). I authorized the tensioner and belt replacement, under the assumption that the squeak would be resolved.

Another day or two later, I arrived to pick up the car, paid for the service (which was $800 higher due to the parts and labor associated with the tensioner and belt replacement), only to discover - before I had driven a single block - that the squeak remained exactly as before. Essentially, I was made to pay $800 for work that turned out to be entirely unnecessary and completely unrelated - and for an issue that I could have simply ignored. Again, had anyone at the dealership bothered to check or test drive the car afterward, they would have immediately noticed that the noise persisted.

I emailed the head of the service department, never to hear anything back. It was not an angry rant, so much as a summary of concerns, with an observation that his service advisors should not need to micromanage their technicians to verify every single task performed - and his customers should not need to skeptically review every recommendation to ensure each is really necessary.

All this is decidedly untoward, for a dealership associated with a premium brand. I don't believe these people deliberately baited me into unnecessary repairs, but I do think they have some serious dysfunctions as a business. They manage a very high volume of customers and always appear stressed out and overwhelmed - they seemingly do not have enough time even for their own internal communication, and so they drop the ball time and again. All this, to say nothing about having the time to conduct appropriate follow-up with their customers.

I have not had experience with the sales staff at this dealership, but let's be realistic. A customer only deals with sales personnel when they first buy a car. After that, unless they routine stop by the sales office to have tea with the staff, it is the service personnel who create and maintain a lasting impression. They are the folks who will have their hands on your car. In that regard, while Life Quality has some nice people, their team's overall performance is simply unacceptable. I will go out of my way to utilize another BMW dealership from this point forward. I strongly advise others to do likewise.

Pavel B. | 2013-02-12

Horrible parts department. They do not honor warranty replacement on parts they sell which are defective. Will never buy any parts from them ever again.

Roman V. | 2013-02-04

horrible.  went in for an oil change, having called a day in advance to see if i needed an appointment. was told it wasn't necessary. well, upon arrival it turned out that i had to have an appointment after all.  on top of that they kept implying i made the whole story up.  was offered to leave the car on sat for a possible oil change on monday.. seriously?  bottom line - stay away!

L S. | 2013-01-24

Terrible customer service. The car is awesome but wish I would have used another dealership because the grief I got was not worth it. I was treated terribly and disrespectfully by everyone from the receptionist to the manager.

TEDDY H. | 2012-12-17

WARNING WARNING WARNING If you live in BROOKLYN, this dealer and service center are not dependable. We are waiting for over a month to have our car serviced. Forget about getting a loaner, you're lucky if you can even get any work done at all.

How can we drive BMW cars in Brooklyn, NY at all if the only dealership we have won't honor their obligation to service cars and provide alternate forms of transportation?

Shirl V. | 2012-06-24

This is the 2nd certified pre-owned BMW I have purchased through Life Quality BMW in Brooklyn. Both purchases were made with Kaz. Just as my first purchase experience, this one was stress-free. Kaz is awesome. His customer service is exceptional, I never felt like it was hard work. Kaz did all the heavy lifting. I tell all my friends about him. Unfortunately, unlike myself most of my friends are not 'die hard' BMW enthusiasts. On a scale of 1-10, Kaz is definitely a 12!! Luv, luv, luv Kaz!  If you're in the market for a CPO BMW, see Kaz at Life Quality, you won't regret it.

Steven D. | 2012-06-15

There so much that I will say that I will summarize it in this (1) do not return phone calls (2) they upsell (3) no repairs are covered under warranty.

$60,000 is a large investment for a car.   Visit the service center and ask for loaner.   Once you have delt with the service center you will look for anotehr dealer.

Ryan N. | 2012-03-03

This place is the worse! First I dealt with Anthony, who was rude & Unfriendly. After speaking with the manager ( who wore dirty, dingy looking clothes) I dealt with Kaz. He was dishonest, uncaring & deceptive. I should have run for the hills after this display! When I took my car to get serviced, the customer service was even worse!! DO NOT BUY A CAR FROM THESE GUYS!! THEY DO NOT PROVIDE GOOD CUSTOMER SERVICE!!!

Ant F. | 2012-02-11

Bought an X3 2012 suv from Andy Tse. Told him I didn't want to go back and forth and tired of dealer games. I gave him an honest price and said I will not go a penny above this beyond taxes and necessary fees. Done deal. You're probably thinking I paid too much, but I did my research and got a nice 7-8% off MSRP with weather mats.

Only CON was I had to wait 3-4 weeks for delivery because they built it from scratch and REQUIRED i buy Bluetooth Assist they claim is a forced option in the NE.

I was happy with my trade in's

Andy made this a very easy car buying experience. He is very reachable through email and phone. Unlike other dealerships, Andy cares about his customer satisfaction survey.

R B. | 2012-02-11

Ordered 2012 x5 today. Alex Gilkis is awesome in sales. Expect same from the service dept when the time comes.

I will add the other star when the vehicle arrives ;).

Chris P. | 2012-01-03

Life Quality is the worst dealer ever not sure why I bought my car at a Brooklyn dealer, never again. I will go to a dealers that actually appreciates my business. Do yourself a HUGE favor and do not buy or service your car with these clowns unless you like to get treated like dirt! Lou P's review was right on the nose. You have been warned...buyer beware.

Tony K. | 2011-11-14

I have a bought two cars from this dealer. A used 7 series and a new 3 series.  In 25 years of buying cars, I have to say this dealer has been the best I have ever dealt with.  Very good pricing, large selection and a lot of integrity. Never any games here.  Anthony in used and Alex for new- both straight shooters who helped me get exactly what I wanted with no BS.  I plan to be buying cars from LQ for many years.

Ricky H. | 2011-09-20

Sad, sad, sad state of affairs concerning the entire operation. I have had my X5 for 7 years, used several other BMW service establishments all over the US (I am in the military) so I have some experience with professional BMW fellows.  The folks at Brooklyn Quality Life Service are the absolute worst I have dealt with. Starting from the way I was greeted ( or lack of) when I first entered, to the lies that were told to me about the routine services I needed, to the employee who nearly ran me over in the hall while I waited (I wasn't offered a loaner), to the work that I was charged for but did not take place, to the nasty lady at the cashier when I checked out.  I will say they did do a good job in the back at the car wash. As far as recommending it to anyone else here on Ft Hamilton where I work.....not going to happen. In fact, I would warn everyone else to stay away also.  If you have to take they day off to get your car serviced or repaired anyway then do yourself a favor and take it to the Manhattan shop. They are not the only show in town but sure act like they are.  Take your hard earned money and time off somewhere else.

Dj U. | 2011-07-25

If you are looking for service then stay clear of Life Quality because this place lacks what it's named after. I have been using their services (under warranty) for my car. There was always an issue with the quality but they are the only game in town. Unless you are willing to go to another dealership you may be stuck with them. We all hate to take time off for car repair.

On my most recent trip, they decided at their own discretion to put on a "Life Quality" licence plate frame and lost a screw while doing it. I am not much for anyone decorating my car. Especially a paid for service provider that feels that they can use my car to advertise their lack luster service.

Really, what kind of name is "Life Quality"? Didn't BWM question the ridiculous name? Where's the class?

Vladimir S. | 2010-08-19

Came to this dealership on a weekend, I was the only customer there, that should have been an indication of "quality". I scheduled a test drive for a 335coup - when I came in for my appointment few days later, my sales guy was not there. And they did not have the car available for the test drive. Waste of my time! The price quote they gave me was absurd; basically spoke to me like I was an idiot.  Most car dealerships are sleazy - but this one is over the top .  I ended up going to Park Ave BMW in Maywood, NJ. Pleasant experience, I got my quote over the phone before I even drove there from Brooklyn, ended up buying the car from them.  Stay away from "Life Quality BMW"