Wilson Toyota in Ames, IA

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When Every Dollar Counts…Count On Wilson Toyota!

Wilson Toyota-Scion is one of the top car dealerships in Ames Iowa because of the dedication to its customers throughout their ownership experience. This dedication has been exemplified through and rooted in our organization over the past 32 years. Dennis Wilson and Danny Wilson have established a tradition of taking care of customers from the initial purchase throughout the entire ownership experience. They are committed to giving Wilson Toyota-Scion customers and owners a positive experience that encompasses an easy sales process along with convenient service which ensures reliability and maximum vehicle life.


Established in 1982.

The organization is made up of many long term associates who have grown with the company and have a true understanding of the Wilson Way of business. People like Ron Frandsen that have been with Wilson Toyota-Scion from the beginning and are just as committed to making your experience a good one as Denny and Danny themselves.

Wilson Toyota

Dealer Info:

Phone(s):(515) 232-4081
Address:2212 S Duff Ave, Ames, IA, 50010
  • Monday: 8:30 am - 8:00 pm
  • Tuesday: 8:30 am - 6:00 pm
  • Wednesday: 8:30 am - 8:00 pm
  • Thursday: 8:30 am - 8:00 pm
  • Friday: 8:30 am - 6:00 pm
  • Saturday: 9:00 am - 5:00 pm
  • Sunday: Closed

Reviews on Wilson Toyota

Chuck W. | 2015-04-23

Wilson is the worst. It makes me sick to see television ad using children to make them seem like nice warm people. I asked if they would cover towing for my car parked just off duff since it turned over fine but wouldn't start. They said if the problem is covered under warranty it would be. They called later that day and said the car was low on oil by 3 quarts and that's all the problem is. Do I want to change the oil or just add oil. I told them to add oil. When I went to pick up the car I was shocked to have a bill over 200. The towing was over 100, there was an inspection fee and over 5 bucks per quart of oil. To top it off the car was dusty with fresh bird dropping on it. I question how the car wouldn't start if low on oil. They said car does that to protect engine. Ok, so how did it get low? The v6 engine is known to use oil. So I called the towing company and they said a flatbed tow is 70 bucks anywhere in ames. I called Wilson to get a partial refund, they said he would talk to manager and call me back. I called again when no call back and they hung up on me. So I complain to manufacturer. They said they got the dealer to call me back. The manufacturer called me two days later to ensure I was satisfied. Advised still no call back, they said there is nothing more they can do to help me. So I filed a BBb complaint. Finally they responded that stating due to a billing  error they would refund 20 some dollars. This place will only be nice until they get your money. Plan on no service after the sale, high prices, and sloppy work and they will meet that expectation. Oh, and I also get annoyed their shuttle service drives slow in the fast lane. It not only annoys me but reminds me how much I don't like this business.

Brian W. | 2015-04-14

After months of me test driving cars and finding the best price.... I end up at Wilson Toyota in Ames, Iowa!  

I looked alot - maybe too much but found the right people to work with and a great price!  They took the time to listen to me and let me decide.

Truly and amazing staff taking care of your every need.
Kolton as well as Randy are great! Tell them you know ME and you read this!

I spent much time in Grimes, Urbandale, West Des Moines, Ankeny and yes, Des Moines searching for the right car and found nothing good!

Eric B. | 2014-08-12

On a recent early Monday morning, my parents loaded my Brother's family into their Toyota Van and started the car to deliver them to DSM for their journey to New Jersey. Yet, the car wouldn't initially start, even with a new battery in the car. Somehow they got the old girl running, and made it to the Airport.  Later on, I gave my Dad a ride to Wilson Toyota to have the car looked at. The problem was the starter.

I returned with him on Tuesday morning and tended to agree with Dad that the over $400 bill seemed a but dear. But then again, the folks here were knowledgeable, communicated well, and treated him with respect. And of course, the car that my Father already takes impeccable care of, works like a champ.

Erika H. | 2013-03-22

Love this place! I was referred here from some coworkers who purchased vehicles from Dan Carney last year, they had very positive reviews. So I went up and checked it out. Dan was great to work with on the purchase of my new highlander, very helpful, accommodating, and made sure I understood what was going on. Kent was great to work with on getting my trade in taken care of. They didn't have the color I wanted in stock and got it no problem. Negotiations were a breeze and not a hassle at all! Highly recommend Dan and Kent at Wilson Toyota and look forward to working with them in the future as well as sending them future business!

Logan L. | 2012-09-30

An update 6 weeks after this ordeal.

We finally heard from the owner, after repeated requests, and only after we filed a complaint with the BBB.  He claimed he never got such messages, although there's proof via the e-mail we sent via their site, their Facebook pages, and the receptionist that I spoke to as a last ditch effort to get the owner to communicate with us.

We did not want our money back, we wanted the owner to show the integrity and professionalism that his service department lacked, and just apologize for what happened to us and assure us that he would train his service department to provide better customer service.

To date the complaint with the BBB is not resolved, the owner insulted us in every single communication to the BBB and refused to be professional and apologize for the lack of proper customer service.  He called us "money hungry," refused to admit that there had been a problem with his service department and accused us of just wanting to rip his dealership off for free service which was not our intention.  I have never been treated like that by the OWNER of an establishment.  I can see why the service department lacks any professional customer service, because the owner has none, and would rather insult customers in an attempt to sweep the issue under the rug.

It's obvious that Wilson's Toyota lacks integrity, professionalism, and professional maturity from the top down.

Sadly we have communicated this to our friends and family in Ames, and Wilson's has lost all of their business, and they are communicating our bad experience and how the owner has treated us to their friends and family.

The owner needs a strong lesson in business maturity and integrity and professionalism.  Once the owner can act like a decent professional, that will filter down through all his staff

I don't care what is wrong with my car, if I ever have an issue with it while I am in Ames, I will ask for the tow truck to take it to another dealership or drive it somewhere else myself.  Wilson's will NEVER have my business, my boyfriend's business, nor the business of our family and friends ever again.

I am also calling the Toyota Customer Experience Center to lodge an official complaint against the dealership, and rest assured that I will be working on it till the owner acts like an owner and handles the issue with professionalism, integrity, and maturity.

Wilson's is a disgrace to Toyota.

Nicholas K. | 2012-02-23

Spent a month looking online for a Highlander, and the best deal i could find was just up the road in Ames. Worked with Dave Martin, and he was very helpful, and low pressure. The vehicle looked brand new when we went to test drive it, other dealers we went to didn't even vacuum the cars beforehand. Would buy from Dave again.

Lixin Z. | 2011-10-07

Alright, I was a person thinking: all the dealer was trying to make money out of you. Particularly in itty-bitty college town such as Ames, they'd try to juice all the already-poor students completely out.

Not with Wilson.

My first visit was right after some biXXh hit my baby Corolla and ran away. It was really frustrating and my car's back bumper was almost off. There seemed to have no mechanical problem, but the cover was barely half inch close to the tire and I couldn't get my trunk shut. I was thinking, guess I have to go to a dealer and ripped off.

Drove to Wilson collision center. The service folks there was amazingly nice and helpful. They made a complete estimation. Well, my car worth 10k, and for full repair it's gonna take 7k (man are you kidding me) which replace all the cover. Then they suggested doing a functional repair, aka bumping the cover back. That cost $700. Okay, winter came and I don't want to get snow and cold wind while driving, so here we go the $700.

Surprisingly, I thought my car was gonna get all ugly but after two days, it ain't look bad at all! And the bill came out close to about $600. Once again, people there treat you nicely and respectfully.

Recently got a Toyota motor engine call back and without any hesitation, I gave Wilson a haul and scheduled an appointment. Glad to see their friendly smile again. :D