Niello BMW in Sacramento, CA


Share |

Specialties

Niello BMW in Sacramento has been serving Sacramento and Northern California since 1973. Our mission: we are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity. Niello BMW is part of the Niello Company, which has repeatedly won awards for Best Place To Buy Your Dream Car (Sacramento Magazine).

History

Established in 1973.

Niello BMW was established in Sacramento in 1973. The BMW brand has grown since then, and we have grown with the BMW brand. Come see the full lineup of BMWs at Niello BMW. Niello BMW is part of the NIello Company, which has been selling and servicing cars in Northern California since 1921.

Niello BMW


Dealer Info:


Phone(s):(916) 486-1011
Address:2020 Fulton Ave, Sacramento, CA, 95825
  • Monday: 8:30 am - 8:00 pm
  • Tuesday: 8:30 am - 8:00 pm
  • Wednesday: 8:30 am - 8:00 pm
  • Thursday: 8:30 am - 8:00 pm
  • Friday: 8:30 am - 8:00 pm
  • Saturday: 9:00 am - 7:00 pm
  • Sunday: 10:00 am - 6:00 pm

Reviews on Niello BMW

 
DNesha H. | 2015-03-27

Mark Cornell from Internet Fleet Sales worked out a great deal for me today!  He is very kind , patient and transparent.  This means alot when buying a car used or brand new. This is my second BMW and he did everything he could to get me driving off the lot today. Im very pleased and will be back for my third BMW when the time is right in a few years.  And Mia Gilli the finance manager was awesome as well, i felt very comfortable with her as she worked out my financing! Overall my experince was great even though buying a car can be stressful since it is the second major purchase next to buying a house.

 
Kirsten B. | 2015-03-18

Thank you to Jeff Ball and Niello BMW--We just bought a non-bmw car at Niello BMW of Sacramento and want to give a shout out for this dealership. We live 90 miles away, and it was worth it to us to drag our 2 little kiddos with us to get our car at this dealership. I initially made an email inquiry via truecar.com . Jeff Ball responded right away to my questions. We had one easy phone conversation, and the rest of the negotiating (time/date to meet, car price, trade in price, etc) was all handled efficiently via email. Jeff was pleasant to work with and went above and beyond to make us feel like his "best" customers (even though I don't think the dealership made much money on us). He always responded to my calls or emails within minutes. He made the process seemless, and everything we worked out ahead of time, he was true to his word about. No surprises once we got to the dealership. No shady business going on here. Straight forward, pleasant, professional, and courteous. I hope we will buy another car from here in the future.

 
Haley B. | 2015-01-28

My husband and I just purchased a 2915 M series X5 diesel.  Our sale was handled by Mark Cornell, internet sales.  Mark was exemplary.  Every part of the transaction went very smoothly.  I would definitely suggest working with Mark as he has your interest at heart.  He has a great sense of humor and humility as well.

 
Mike R. | 2014-12-20

I bought a used car here today. I hate buying cars but this was a pretty pleasant experience. A little honesty and respect goes a long way. It would be great if all car salesmen were like A.J. Gharu.

 
Karim S. | 2014-12-13

Extremely rude! go to roseville bmw much better service

 
C T. | 2014-12-03

Mark Cornell and Niello BMW.....you've easily earned a 5-star rating from us!  My husband and I found our perfect 2012 X6 online (we live in Phoenix, Arizona) and although we'd done our homework on the car's features, we risked 2-one way plane tickets (and no way to get home) on Mark's assurance that the car was in perfect condition - no dings, chips, or other damage.  After a friendly airport pick-up from one of the staff, we walked into the showroom to find our sparkly, ultra-detailed gray X6 topped with a matching gray bow on top - ding and chip free, just as Mark had promised.  The sales process was pleasant and friendly, and Mark took no shortcuts in showing us the ropes of the car despite the 11:00 p.m. hour.  The only downside to our experience?  We're not local to Sacramento and can't return to Niello for future service work.  THANK YOU MARK!

 
Jarka F. | 2014-11-30

It was our second time buying our new car from Niello BMW and again our experience was great.Mark Cornell did excellent job with arranging test drives of the vehicles we were interested. Whole process was very pleasant,no pressure atmosphere. Shout out to detailing team,especially Ken and Jimmy they deliver the car spotless.

 
David P. | 2014-11-23

I never gave out any businesses a negative review before. It is the nearest BMW dealer from where I live. I was not really willing to come here because years ago when I first visited, a salesman asked me if I had ever driven an BMW that made me feel offended. Anyway I came here this time with a few of my friends and also looking for a 4-series gran-coupe. Truly I was on market for this car. I was looking around and checking out the price tags from their cars lying on the lot. Seemed no one came and intended to help me out unless I asked. A salesman asked me have I ever finance a car instead of what my question was regarding. They might be not the person I expected on making deal. Because I was asking for lease promotion. I consider myself not a picky person. However, they were treating me as I am not really going to buy a car. Do I really need to dress up in order to grad their intension? Well, I will never ever buy a car from this dealer and for sure won't come by again.

 
Kellee D. | 2014-11-20

Loved Mark Cornell...best car experiance ever! Mark delivered the car to my work and did paperwork in 5 minutes. No pressure at all. Will buy my next car from Mark!!!

 
Daman B. | 2014-10-20

These guys are crooks, and provide the worst service I have seen from any dealership. IF YOU LOVE YOUR CAR, THINK TWICE ABOUT BRINGING IT HERE. I bought a 2014 650i GC. Within a week it was at their shop for an antenna issue. Which they repaired once, returned the car to me, the very next day same issue/light came on. Took it back, They kept car for 3 weeks, repaired problem again, this time returned the car to me with scratches all over on the interior wood grain. Took it back for them to buff the scrathes out, told them NOT to wash my car, and what did they do? WASHED MY CAR and left water spots all over the new car and scratched the black gloss B pillars on the car exterior. I had to take the car to a detailed out of my own pocket to get the scrathes fixed and water spots removed. And the day I was to pick up my car after they removed scrathes on the wood grain, their driver curbed the car and damaged the wheel, which they refused to replace. They offered to repair the wheel instead and promised they would get me a credit of $600 for my months payment, which now they are saying they cannot get for me. DONT TRUST THEM WITH YOUR CAR. STAY AWAY FROM THESE GUYS.

 
Kathleen K. | 2014-10-14

This is it for both Carlos and Niello.  We took the car in due to a service engine soon light.  Verified service was covered under warranty and arranged for a loaner.  Arrived at the scheduled time and I'm not on the list one guy calls it up on his computer as I'm watching and it shows we have an appt.  two minutes later he says no it's tomorrow we read it wrong but we will take the car anyway.  I said I was with you when you called it up it showed today he says well now it shows tomorrow.  I should have just left.  They call 6 hours later car is ready.  I go in to pick it up and it's all covered under warranty - they bring the car around and the service engine light is still on plus the tire pressure light but now Carlos says it's going to cost money to get the service engine light turned off because while I have the extended maintenance I don't have extended warranty and it's too bad I purchased the car from BMW of San Francisco instead of Carmax which provides that.  I made them fix the tire pressure took the car to another BMW dealership which checked the car confirmed they forgot to turn the sensor off and I am done with these people.  Stay away! Carlos at best doesn't know what he's doing and the service department at best is sloppy.  I believe it's worse than that - why is it all of a sudden it's going to cost money but I will do you a favor and not charge for diagnostics?  Why is they serviced the car and the light really wouldn't go off because of another problem wouldn't they call and say hey we did the usual stuff but now we are seeing another problem and it's going to cost $.  No they left a message saying they serviced the car replaced an air filter come pick it up all is good and them once I'm there Carlos starts with the jack routine.  Shysters

 
Raymond I. | 2014-10-05

Every time I come here I am so reminded why I bought my car from them. Always reliable, quick, helpful, and friendly.

I came in this past weekend just to have my tire pressure checked as my light when on. Christian in the service department quickly came out and helped me. I waited no more than 10 min. for him to take it in and inflate some air. He came back and the car was great. Christian was so nice the entire time.

Anyway, Thanks guys!

 
Ebony V. | 2014-09-28

Fastest car buying experience ever! Mark Cornell is not the typical salesman...I was able to make my decision without ever feeling pressured one way or another!! Would refer all family and friends without a doubt!
-Thank you Ben W!

 
Bruce B. | 2014-09-17

My experience with Niello BMW has been exceptional at every turn. From the service side they did a phenomenal job and always made me feel like I was the most important person on the earth. I originally was leasing a car and experienced incredible service from them. Now...I recently purchased a car through them and that experience was just as satisfying if not better. Todd, the sales manager, and Tom, the sales associate helping me, were both super attentive and made sure that I was completely taken care of. They went above and beyond anything I could have imagined. I couldn't be more impressed honestly. I couldn't give higher ratings either. I wholeheartedly give my highest recommendation to these guys both from the sales side and the service side. In fact, I have a friend who lives nearly 2 hours away, much closer to other BMW service centers/dealers, and after her experience at Niello will not be taken care of in all things BMW by anyone else. She is so impressed that although there is another dealership much much closer to her, she won't go anywhere else but Niello BMW on Fulton. Thanks for reading! Please stop by!

 
Scott S. | 2014-09-11

I went in today and had to drive from Folsom. I was very dissatisfied with the way I was treated from the parts manager. Not sure of his name but he is in his late 50's and has a grey beard.
I will not come back to this dealership to even have my tires rotated. I have seen all the good reviews and don't understand it. he was unable to apologize and show any customer skills other than bad ones.

AVOID THIS DEALERSHIP

 
Brad R. | 2014-08-30

Very good experience with sales staff. Mark, the sales manager and finance person spent a good amount of time helping us understand all aspects of our purchase.

 
Eric L. | 2014-08-28

I took my 335i to Niello to fix a rattling waste gate. When I dropped it off, they told me it wasn't under warranty, so they would call me later with an estimate. I took the loaner and waited for a call. That afternoon they said my turbo pressure was low and they could cover it under warranty. I went in to fix a slight rattle and I ended up with new turbos and a clean car (they washed it!). And all it cost me was some gas in the loaner. The staff was very kind and helpful, and I would definitely bring my car here again. I had a great experience at Niello!

 
Patrick B. | 2014-08-25

This review is about their Service Department only.

As far as servicing your car, this dealer performs the service or fixes the problem just as well as any other dealer I've dealt with, regardless of make. Similar to all luxury brand dealers, you drop your car off, they give you a loaner car. Nothing unusual here.

The DIFFERENCE is the Service Advisor. I was lucky enough to deal with Bill Budd for the past few years for my 2009 3-Series. Bill ALWAYS went above and beyond the call of duty, and would thoroughly think things through before recommending any services for my car. On top of that, he always made sure that whatever could be covered under warranty was, and MOST IMPORTANTLY, whatever couldn't be covered under warranty was provided at a very reasonable cost. He consistently communicated well with me, via phone and email, if I preferred.

I can't speak for the whole department, but I can say that if you have a BMW, and live in the Sacramento area, you should definitely go see Bill Budd over at Niello BMW.

 
Jaeson F. | 2014-08-18

[using boyfriend's account to make this review]

This review and 5 star rating is solely for the sales representative Brittain whom I worked with on the process of purchasing my BMW August 2014.

I would recommend Brittain to anyone purchasing a BMW in the Sacramento area. I would even suggest coming to Sac just to have him sell you your car. He was very approachable from the moment he introduced himself on the lot. He was knowledgeable and took his time dealing with me. I never felt rushed or pressured.

Although I know his ultimate motive was to make a sale, at no point did I feel the normal pressure/pushy nature that most sales reps have. After leaving the lot he did call and leave messages a few times when I was unable to answer to follow-up with our meeting, all of which were tastefully done and not bothersome.

I will absolutely be recommending Brittain to my friends and family who decide to buy a car at Niello BMW in Sacramento.

Make sure you ask for Brittain!

-Marisa D.

 
Sara L. | 2014-08-09

I won't do business with anyone else !
Nia their former car salesmen was so good ! Got me in and out I purchased my BMW 328I and my used escalade from them ! Costumer service is A+ everyone from the receptionist to the service dept is awesome !!! I give this dealership 5 stars because they truly deserve it they have customer for life !

 
F I. | 2014-07-23

I've brought my BMW here whenever the service light comes on. The service has been good - expensive but good. I have not had any major issues with them. Andrew is the guy I deal with whenever I need to bring my car in. He's been nice.

 
Brett M. | 2014-07-11

We all know that the car buying process can be likened to dental work, physical exams, and some of the other unpleasantries of life.  I am happy to report that our experience with Mark Cornell is sales was the polar opposite.  Mark helped us identify our needs, he treated us with the highest level of respect, and he was the most straightforward salesperson I have ever dealt with...and unforunately, due to our car addictions and number of visits to dealers, that is quite a compliment.  Mark knows his product better than anyone, to the point where he even helped us optimize our stereo settings during the delivery process.  

Mark called the day after and had already arranged an appointment to adjust a minor hood piece that I noticed was slightly off but never expected to be fixed as it really was minor.  I am happy to report that the service experience was tremendous as well....Scott Glackin and Kenny in service were ready for the car, helped set up a loaner for the day and were able to get window tint applied as well.  It looks absolutely amazing!

Trust me on this one....ask for Mark Cornell if you visit this dealership and I'm sure you will be pleased with the experience.  He knows his product in and out, he treated my partner and I with respect, dignity, and humor and does not play the games that are all so familiar to most of us.  It was SO refreshing to haven upfront experience without all of the usual lines and gimmicks that usually are introduced in the process....you all know them so I won't bother repeating them.  

I will definitely continue to visit Niello for all of our service needs as well given my experience with Scott and Kenny.

 
Robert C. | 2014-07-07

I've been a Niello BMW customer for several years and can honestly say the service and sales is as good as it gets for the Sacramento region and you're less likely, at least I hope, to get profiled when stepping foot on the lot. Don't expect the same at Roseville. Been there done that.

Anyhow, a few weeks ago I contacted Jeff Ball at Niello BMW to place an order for a 2015 BMW M3 and was pleased to see that Niello was not adding a "Market Adjustment" to the vehicle MSRP like some other stealerships. I place my order and was told it could be 3-4 months before the vehicle is delivered. A couple of days later I call Jeff because I want to change something and he says no problem and makes the change and resubmits my order. Another couple of days later I decide I want to change the color and call him again and he doesn't even bat an eye and changes the order. A few days goes by and I get antsy and decide to visit the ELk Grove location to look at the white M3 in stock. I get there and decide I want that car because I'm too much of an eager beaver and can't wait 3-4 months for a car. Call Jeff on 4th of July and I get his voice mail which says he's OOO for the holiday. I leave a message telling him that I am looking at the M3 at the Elk Grove location and that I would like to move on purchasing it. Surprisingly, Jeff calls me back within minutes and tells me that he will go into work earlier than usual the following day to get the  paperwork ready for me. Later that night I remember I have another engagement in the Bay Area that I need to attend so I email Jeff at 5am with my stipulations for the deal to be successful:

- how much I wanted for my trade-in (surprised they didn't fight me on this)
- how much I would put down (didn't try to squeeze me for more)
- had to leave town by 11am (they made it happen wow)

Jeff calls me at 6am sounding like he just woke up and says he's on his way into the office and that he'll try his best to meet my demands. At 8:00am Jeff tells me the paperwork is ready and to go ahead and come on in while he goes to the Elk Grove location to pick up the White M3. I arrive at the dealership around 8:45am and low and behold there's a beautiful Mineral Gray one on the showroom floor! I call Jeff and he tells me that he has just left the other location with the car and is heading back. I tell him I want the gray M3 instead and he asks me if I am sure. I say yes and he says no problem and turns back to return the car he just picked up. Jeff calls the sales manager and tells him to prepare the new paperwork for the M3 on the showroom floor. Jeff finally arrives around 9:30am and grabs the paperwork and we get started. The Gray M3 is taken out of the showroom and sent to get detailed. At 10am the Finance guy is ready for me and I sign all the papers. The deal is completed by 10:20.  Jeff takes me to my M3 and goes over some of the features. I'm out of the dealership by 11am as wanted!

Key takeaways:

- Jeff Ball was very patient with me and my indecisiveness and never made me feel like I was pain in his behind
- deal was quick and enjoyable
- Niello did not add a "Market Adjustment" to the price of the car
- Sales and Finance guys were never pressuring and came together to show what team work is all about in getting the deal closed quickly
- Jeff called me on his day off and even came into the office early for me

If you're going to deal with Niello BMW I recommend talking to Jeff Ball. He has gone above and beyond to help me with my purchase and that is why I will keep going back to deal with him. I'm know I am not the easiest customer to deal with but Jeff seems to have the interpersonal skills to deal with customers like me. ;-P

Check out the pics of my beautiful M3!

Robert

 
Sean N. | 2014-06-18

I purchased a car from Jeff Ball about 2 weeks ago. I was searching for a CPO 335, and i looked everywhere in the US. Finally, i came across a service loaner than Niello had. I live in Los Angeles, and was prepared to catch a flight out ASAP. I was able to strike a deal with Jeff and Steve Armstrong, and everything was seamless. Jeff Ball and Steve Armstrong made my car buying experience a great one. I would go to the other end of the US To buy a car from these guys!

 
Dean B. | 2014-06-17

I've helped people buy cars for years and Niello BMW in Sacramento is as good as it gets. Though I live in Marin County I often call surrounding cities when trying to locate a specific car.

When I called Niello, Todd Watson their Business Development Manager happened to answer. I found him both pleasant and direct; he listened and understood that we had a very specific year/model in mind. Todd found the exact color, options and acceptable mileage we were seeking. Since Neillo has a large inventory along with numerous dealerships, they are able to access a tremendous number of cars for purchase. Todd was able to give us ballpark numbers on our trade-in and that, coupled with an exceptional sales price, had us immediately on the road driving the two hours to Sacramento.

Upon arrival the car was everything we were promised and AJ our salesperson went out of his way to insure the entire transaction went smoothly. If you are considering a BMW, I would highly recommend calling Niello first, no matter where you live

 
S. R. | 2014-06-10

Not a great dealership when emergencies arise. I once called their service dept. in an emergency to tell them that I had a flat tire and that I needed to bring my X5 in so they could change the tire. They said they couldn't help me, and I would have to wait for 3 days before they could change the tire even though the tire I needed was in stock! Hello! I couldn't drive the car, it was an emergency, what was i supposed to do for 3 days without a car??? So in desperation I called Roseville BMW (which I'm not particularly fond of either for a previous bad experience) and they took me the very next morning on an emergency basis and changed my tire. I then called Mr. Torkelson who is the Niello BMW service manager and left him an upset voice mail telling him of what had happened. He was very nice and called me back and apologized for the inept actions of his service employee. His quote was "we obviously have some more training to do with our employees, your situation was an emergency and we should have helped you immediately". I appreciated his apology, but I'm not sure I'll bring my X5 there for service again. When I needed their help I was left out to dry, and of all places Roseville BMW helped me out, and they're nothing to write home about themselves.

Also, on the sales department, when I was looking to buy my X5 a year and a half ago I went to Niello among other dealerships to shop around. I talked to a salesman at Niello who was very nice, he took my name and number and I told him to call me in 2 weeks when I would be ready to come in and possibly buy one of the X5's that they had in stock. He never called me back, that tells me that my business wasn't important enough to him to warrant a call. Why someone would not pursue a sales lead is beyond me. So I went to BMW of San Francisco and bought a beautiful X5 there. They gave me a great deal and I was very pleased at how they worked on the price for me. Niello continues to drop the ball on everything from sales to service, it's sad to see a once solid company slipping like they are.

 
Tuan N. | 2014-06-04

This is where I bought my Lexus IS250 (at a Niello BMW? I know right.. lol). My experiences here were so so. First time I took my car here was for my tire pressure. They said because it is a Lexus car I had to take it to Lexus dealership.. here I am thinking this is only an air pressure issue,  something easily fixable regardless of what make it is. I purchased my car here so I at least expected them to help me too..

My second time here, I am to remove my tints for the front windows for a correction ticket.  Since I bought the car this way I feel they should be responsible for taking it off. I made the call and they did agree to take them off. The front desk lady asked if I needed to take the shuttle anywhere,  which was a kind gesture.  But I told her since it shouldn't be a lengthy process I would rather wait in the loubge. The lounge here is quite cozy. They have a lot of cushion chairs and a few desk area with mesh chair. They have a tiny kitchen station with coffee, tea, water and snacks.

So far I have had a mixed feeling about the service here. First time was bad but second time was a bit better.

 
Mark J. | 2014-05-30

Service center has no real check in desk but the service, once in, is very good.  Was only here for a quick engine check on the way to Tahoe, but they were quick and friendly and got me on my way (with a cleaner car after the comped wash).

 
Leslie G. | 2014-05-21

I went in last week test drive the BMW i3 (all electric) with the intention of placing a deposit on one. My sales associate was Tom. Everyone was very friendly. Tom said there was another customer in front of me that wished to test drive. I said I could wait and sat down in the lounge. My initial test drive left me very impressed with the vehicle, so we sat down to look at the options. I specifically wanted an i3 with the range extending engine. This is where the trouble started.

Tom bought out a status sheet for the model I was looking for and said that it was at the port in Oxnard, CA. Great! I asked what I needed to do to reserve that car. They said I needed to put down a $1000 deposit. No problem, but I wanted to make sure my car seats would fit in the back and possibly look at how long it would take to get a car with a different color interior. I came back the next day, tested the seats, and got information on financing. Tom made copies of all the documents, so I had the VIN and features.

I returned the following day with my checkbook. Tom was helping another customer and so again I waited in the lounge. We returned to his desk so I could write the check. At this point Tom wanted me to start the financing paperwork. I told him that I would only start and sign paperwork with my husband, who would be co-signing.  I would be glad to give them the deposit and come back when the car was in. He asked me to wait a minute, and then went over to the financing manager's office. He comes back with the finance manager Steve in tow. Steve proceeds to tell me that they are only trying to save me time by having me complete the paperwork now. I reiterate that I will only complete the financing paperwork once my husband is with me. (Duh!) Steve then tells me that there is a waiting list for the car and its first come, first serve. That's why I'm there to put a deposit down. He has the nerve to tell me that the contract is not legal and binding if I sign now. What is the point of signing now? I told them I would take my business elsewhere and left. About 15 minutes later I get a voicemail from Tom apologizing for the way I was treated and saying that Steve didn't know what was going on and made a mistake. He asked me to please come back to the dealership with the deposit and we could do the original deal. I decided to consult with my husband before deciding what to do. Tom called again and left another message. Then Steve called and left a message offering my $500 off the price of the car if I came back in and put down the deposit. After reading the news, I discovered that all the BMW i3's with range extenders are being held at the port and BMW doesn't have a firm date for when they will be released.

Consider this. I was prepared to pay full MSRP for the vehicle, no questions and no haggling. I was there for at least an hour each day. I wanted to buy the car. Niello BMW lost a sale that day and lost me as a customer forever. Do not do business with people who will lie to you, try to trick you, and assume that you are stupid! BMW North America should be ashamed that this is how their brand is being represented.

 
Julian P. | 2014-05-08

I've never bought a car from here, only have had my car serviced.

It's usually a hassle trying to get a loaner car from these people. But my job depends on me being mobile... and driving clients around. So I NEED a car. After finally scheduling a date where I can drop off my car, and use a loaner, I get the most watered down 3 series ever....

I brought my car in for a recall in the trunk wiring. Well there's another recall for the front passenger airbag as well, but they said the parts wont be in for months!? So i'm suppose to drive the car with these annoying red lights on my dash until then...!?

When i got my car back, I took it to European Sports Car garage (where i recommend everyone take their BMW) and had them turn off the lights. Not sure why the dealership couldn't!?!?

Bottom Line:
It's such a hassle getting a rental, service quality is questionable at best, and I just don't trust them with my car.

 
Henry M. | 2014-04-14

Let see! is there negative stars for ratings? minus -5 stars for you BMW Sacramento! Must I say it again! MINUS FIVE STARS BMW SACRAMENTO!
they suck, plain out suck! Maybe I'am unlucky, but I've never had any good experiences with this place.

FIRST let me say, I bought my 530i from them, after having this car for about 6 months you can see where they covered up some outside cosmetic damage that's slowly uncovering, and I haven't had an accident in it? Sneaky people you are!

NEXT, When I was purchasing my car, they offered me extended zurich sheild for my vehicle. which was 7 years of protection, once a year coat applied all over the car at the dealer. I purchased this shield. when I go to get my once a year shield, that I purchased for 7 years, once a year. They tell me it was only a one time deal, I said no! I call back try to talk to someone about this, about 4 times, nobody cares or knows anything about it? finally I pulled my contract when I purchased the vehicle and this credit card type thing they gave me when I purchased the shield cover, this card and my contract clearly states 7 years of coverage. to resolve this and get my appointment made, was to go all the way to the dealer, show them my contract, then they seem to know all about it. after all the calling and about 30 minutes of calling them, over and over and over and over and over and over.
OMG!
BMW get with it, you'er supposed to have this high quality of service and far from it, look at all these problems! I have not one good thing to say!

NEXT,  Now I need service on my vehicle. Never though they would price match?! Well, I was right! they don't! Even though they said they do, the manager of BMW SACRAMENTO told me they do, also when I called to make the appointment, the young lady on the phone told me, oh yea! we price match, just let the service advisor know what price you found else where and they'll do the research and match it, when you drop the car off.    
I found a place called SCHATZ and KRUM  (certified BMW, porsche and foregin car service center) Offered me at 1/2 price of what the dealer did!
I make my appointment for 2 weeks out, eagerly anticipating this service, due the fact the engine lite is on and I need my car smogged, so I can receive registration.
I will be dam! I wait 2 weeks to go in there, get up early on my day off, waste an hour in traffic. I go in to drop my car off to service advisor andrew, who isn't  really friendly anyways! I tell andrew the price match. andrew said only if they are certified BWM, he agreed SCHATZ and KRUM is certified, but he straight out said we can' beat SCHATZ and KRUM there very competitive.

OK, BMW OF SACRAMENTO! 3 STRIKES YOUR OUT! and usually I give you once or twice to impress me!

 
Douglas Y. | 2014-03-25

I have purchased three vehicles at this location and another two at Elk Grove Niello BMW.  Needless to say I have faith in Niello BMW.  The service is always pleasant and helpfu while not being too pushy.  

More importantly if you shop for what you want and don't make an impulse buy, you can get great deals at Niello.  Towards the end of each year Niello recieves many lease return vehicles.  The lease return vehicles are normally three years old with low miles and  certified pre owned warranty often covering the vehicle for 100k miles. In addition BMW offers special financing and incentives to make these vehicles even more attractive.  You can pretty much get a car that cost $50k plus new for $30k used with low miles and full warranty.

Don't fret if you want a new car as Niello often has the lowest prices around on new vehicles as well.  It is very important that you check out vehicles on the internet before going to an actual dealership.  It is a good idea to schedule an appointment with the internet sales staff if you don't already have a sales contact as well. All dealerships know that internet shoppers are more savy and often prices listed on the internet will not be displayed at the dealership.  In other words it pays to do your homework and see what is really on sale before going to look at cars.

Niello doesn't always have the lowest price, but they consistently have good quality low priced vehicles.  Just keep looking until you find the deal you want :)

 
Connie O. | 2014-03-14

Had an awesome time with my first experience with these guys from service and parts..!! Thanks to yall for making my morning happy, waiting with a smile and laughter, and I left there feeling the same way..!! Ladies at the cashier - yall were awesome too - I enjoyed our "European Dude" moment :}

See yall when I return again..!!

 
Lynna L. | 2014-02-15

Just got back to Reno from Sacramento with my new X1 and had a great experience thanks to Jeff Ball and the team at Niello. All of our dealings were via email until I went in today to get my car, and everything was as-promised.

I got exactly the car I wanted in the color I wanted. Even though it had to come in from another dealership, I still got a great deal and only had to wait a few days for it to be delivered from out of state.

When their finance computer had not updated the Nevada sales tax rate, they reduced the price of the car by the tax difference so my payment wouldn't go up by even one penny! This was a small gesture, but it's one that illustrates their excellent customer service.

Jeff spent plenty of time with me going over all of the features of my first BMW, and there are a TON of them: this thing is like a spaceship!

I do my homework before setting foot in a dealership, and I have walked away empty handed from many of them feeling my intelligence had been insulted. (Feel free to read my review of Bill Pearce BMW in Reno, if you like: the exact same car would have cost me $6000 more if I had gone with what they offered.)

Kudos to Niello BMW for empowering salesmen like Jeff Ball to provide a great experience to his customers. There was no shrugging, sighing, back-and-forth "let me talk with my manager" haggling nonsense. Thank you for not wasting my time with that stupidity.

In over 20 years, I cannot say I have EVER had a better, or less stressful experience at a car dealership...and the car is awesome!

 
Dmitriy D. | 2014-01-14

I live near them so if I go to Niello it is usually for parts. They are unreasonably expensive. Its cheaper for me to buy parts from Roseville and even BMW Concord and then get them shipped.

 
Kent B. | 2013-12-31

One should always be cautious of the "big city" car dealers.  I ordered a 2014 435xi from Niello on Oct. 26th 2013, and anxiously tracked the build, the shipment across the Atlantic etc.

On the day I went to the dealer to take delivery (Dec. 31st, 2013) I found that they ordered the incorrect interior trim.  Upon me pointing this out their response:

"We are very sorry, I guess we will have to order you another one."  No senior manager spoke to me.  The "floor manager" told me - "You negotiated such a good deal, I just don't have enough in the deal to offer you anything for our error."

I mentioned that I was up on my lease term of my current BMW, and waiting another 2 1/2 months was really not an option.  Before they had even refunded my deposit, they had the sold sign off, the window sticker re-applied and were moving the car onto the lot.  I left in utter frustration.

This disappointment prompted me to contact BMW of North America -- just so they would know of the mistake -- I sent a text to my sales person indicated I had done so -- somebody should know of this major mistake.  This immediately solicited a call from the sales person to me, "What can we do to make this right, and have you come back to the dealership and take delivery?"

I said paying my last lease payment on my current car would make me happy; I felt this was equitable and I would return.  He called me back five minutes later and to my dismay said, "The sales manager doesn't think just paying that last payment would be enough to make you satisfied, and since you have already called BMW of NA, there is nothing he is will to do, and would prefer not to have your business."

After returning back to Reno, I ordered the same car from the BMW dealer in Reno.

Shame on you Niello -- you tarnished my 10th BMW purchase -- and per your request, I will not be a customer.  May many Yelpers feel the same way.

 
Dan D. | 2013-11-19

Just bought a car from them today, everything went smooth, Ed helped us out and got a good deal, very happy with the car and service:)

 
John D. | 2013-11-04

Brought my car here for a brake fluid flush; the technician who did the service didn't tighten it well enough so my car was leaking brake fluid.  I got on the highway and LOST MY BRAKES.  Thank the Lord, I was able to get my car navigated into a parking lot without any incident.  But I expected they'd tried to make it up to me for their near-fatal mistake...nothing; apparently just saying sorry is enough for putting my life in danger.  Unbelievable!

 
Nancy T. | 2013-09-05

Since purchasing my first BMW earlier this year, everyone I've dealt with from sales to service at Niello BMW has been great and has gone above and beyond to assist me.   I would have given them 5 stars, but had to deduct one due to high cost of everything related to owning a BMW.   There is much my full warranty doesn't cover. Driving the Ultimate Driving Machine is pricey, but FUN!

 
Ipninder S. | 2013-08-14

Phil H. is awesome! Walking in I was skeptical and guarded however I met Phil and we started laughing in no time. I can't say the same about the other staff or speak to their friendliness but good customer service makes all the difference. He knew all the information & was straight up with my questions from affordability to showing me different models. After a few days & test drives we were sitting at the computer figuring out the financing for my new xDrive!

I still talk to Phil months after my purchase & he's still super friendly and helpful. This dealership needs more positive people like him.

 
Bill B. | 2013-07-24

The service at Niello BMW is impeccable. Everyone is very helpful and took care of my car without question in a quick and timely manner.  Couldn't ask for better service!

 
Ethan B. | 2013-07-10

Great service, and great people!  I bring my BMW here for everything - oil changes, etc - and have never had a bad experience.  Andrew Kemp is my service adviser, and he has always been courteous and caring while maintaining a very professional approach.  Jenn Haltom has been terrific in getting me a loaner when one is available, and I really appreciate their high levels of customer service.   I refer all my friends and family to Drew and his crew, and will continue to do so.  I am one very happy customer!

 
Ted P. | 2013-07-07

I acquired my first BMW from a private party, but the staff at the Niello BMW service center always give my BMW and I the proper care required to keep us both on the road. With courtesy vehicles and shuttle, I do not have to make special arrangements to take my car in & get it fixed/service. The staff is always polite, courteous, and helpful. I'd recommend any BMW owner to get their car serviced at Niello

 
F L. | 2013-07-04

Revisited this dealership just recently, and purchased a used vehicle from Mark.
He was great to deal with, very informative and helpful throughout the sale. However even after the sales he continued to help me with whatever issues and questions I had. Enjoying the car... thanks Mark!

 
ALEXANDRA T. | 2013-06-20

Shame on me for not reading the reviews before getting our car serviced here.  We came in for our 90,000 mile service(we live in San Diego, and were visiting family), and had a list of things we needed them to look at in addition to the regular stuff.  They were "unable to diagnose" a problem that another BMW dealership was able to figure out in 5 minutes. We are now on the hook for it, because BMW of America is standing by these hacks.  Even thought the other BMW dealership we went to said that they should have fixed it.  In addition to that, they replaced an air bag(both were faulty, but they only replaced one) and that failed within a month of repair.  BMW will only cover the one, so another thing we are on the hook for.  In addition to that, they said they looked at our electrical system and ran diagnostics, but were unable to show us any of those when we called the next day to say it was still having trouble.  I don't know how they think screwing customers is a smart financial plan, but they seem to be still in business somehow.
I am going to be filing a complaint with the BBB.  I am sick of dealing with these people, and cannot believe their incompetent staff and more unbelievable unwillingness to not fix their own mistakes.  Go get your car fixed by gypsys in a mall parking lot before coming here to get taken advantage of.

 
Masoud R. | 2013-06-18

Great service. Been going here for a while bought 2 cars there and been using service department since 2004. Bill Bud is great and usually gets the job done quick. He is a great service adviser. Jenny also very helpful every time. You guys rock.

 
Paul B. | 2013-06-18

Getting a car repaired,..especially a BMW,..can be economically challenging.  Niello does a great job repairing vehicles but the goal for them is check everything and repair it to like-new standards.  For a 2006 3-series, that approach is not necessarily in line with my finances.  Carlos Concepcion, one of the Niello service consultants, understands the fine balance between what his dealership would like me to spend and what can wait.  He's great at talking through issues without 'selling' so that I can make sense of the priorities and plan a strategy.  So I refer him to friends and family.  And I drive away believing that my car is getting the right attention based on my needs.  I'm a fan and compliment Niello BMW for their caliber of service consultants.

 
Quasi S. | 2013-06-14

Writing this review for the parts department there.

I go to Fulton BMW because it's close. The guy at the service desk (I've seen one guy consistently there every time I go) has a "what do you want" type of attitude which isn't very welcoming.

Elk Grove BMW's parts desk guy is EXTREMELY helpful. Both Elk Grove and Fulton are both Niello dealerships and although their parts aren't the cheapest I would rather go to EG out of the two and at least be welcomed with a smile with somebody who will take the time to help me find the right part. Roseville BMW is the cheapest dealership in the area and their customer service is better than Fulton's. Elk Grove BMW has the best customer service. Avoid Fulton if you can.

 
bernadette k. | 2013-06-14

I love Niello!! I alwyas have the bset service when i go there. Scott is a fantastic help when ever i go there. He provided me with a loner car while my car was beign worked on. And i love the fact that they have starbucks coffee.
Thank you Niello for fixing my car!!!

 
Nicholas D. | 2013-06-11

I love this place. Phil H is the best car salesman there. He got me the best deal and set me up with the right people. Matt R. Also is great, always takes care of me! Very proud to have purchased my 335i here.

I recommend them highly to friends and family!

 
Elspeth W. | 2013-06-06

I have an older BMW that needed a make-over, and the guys in the parts department at Niello were incredibly helpful. Eddie in particular, took time to research the best deals for me, getting high quality parts, and getting them fast. The best part, is that they make you feel comfortable enough to ask questions, and are patient with those of us who are not as mechanically savvy. I would highly recommend their services.

 
Jim P. | 2013-06-02

Wow is all I can say; Niello has the best service and support every time. I have purchased two x5's from Niello over the past 7 years.  Every purchase was direct and very professional. Their price could not be beat. Very happy about that. And with BMW service is critical. Working with my service writer Matthew - all I can say is he "gets the job done!" Great communication and service every time. Niello is AWESOME!

 
Mark L. | 2013-05-28

Ive been a loyal service customer of Niello BMW Service since 1994. I pride myself on taking exceptional care of my BMW's, and over the years Niello BMW has always been there to assist me.

I would like to express what a great service adviser Bill Bud is. By far, Bill is the most courteous, knowledgeable, and understanding service adviser I have ever dealt with. He always takes his time to understand any problem or concern I have. He knows these cars inside and out.

I have referred both my mother, brother in law and  friends to Niello BMW for servicing of their BMW's. They also have been very pleased with all aspects of their service experience by other advisers.

Selling or leasing a BMW is the easy part. How a customer is taken care of after the sale and over time is the real test of customer service.  On this front Niello BMW is a 5 star all the way.

 
Casey J. | 2013-05-27

I recently purchased a used bmw from Mark Cornell at this location. I couldn't be happier with the service and Mark was a pleasure to work with.

 
Cara D. | 2013-05-27

I'm not one to write reviews about anything but I have to speak up about the exceptional service I continually receive from Niello.  The service team is good and especially Matthew Reese.  He takes the time to be sure my needs are being met and will go the extra mile to make sure I am satisfied.  I am always on the road and if I have any concerns, Matthew is a phone call away and will take care of any problem that might occur.
I drive an M3 and it's an awesome car.  That being said, I drive it really, really hard and seem to utilize the great service package it automatically comes with.  I have had a couple situations down in San Diego that would have been nightmares if Matthew hadn't helped me through.  That type of security is priceless, especially since I travel alone.

And it's the little stuff too.  When I need oil, I just give him a call, go in, he fills up my oil and asks if I want to hang around to have my car washed.  When I come back in to town after a long trip, I bring my car in for a full detail and it looks like new.  If my tire pressure is low, I go in to have it reset.  All these things can be done at a gas station but it's much easier just to pull into Niello and know it's being done properly and that they have your back.

I have bought BMW's at Niello (on Fulton Ave) for over 20 years and the service has been good.  Ever since Matthew came on board, the service has gotten better.  It sure is worth buying a car at Niello because they are committed to customer satisfaction.

 
James V. | 2013-05-26

niello bmw is a very good place to get a car. very friendly environment. jeffrey ball was a very good sales person, i highly recomend him. thank u very much for treating me and my family like family. thanks again jeff.                          james

 
Arvey S. | 2013-05-24

I was really up in the air whether to get a Volvo, Audi, Volkswagen or BMW convertible as they were all in the same general price range.  Volvo had an edge because I've owned two in my life and the brand has my absolute trust.

However, Niello BMW swayed my decision making because of their approach from the start.  The dealership has good people, from the salesman, to the sales manager and eventually, the finance office.

I am a serial vehicle buyer and the process was friendly and welcoming, prompt and efficient...so efficient that after I made the decision after deliberating it at home, after calling in to commit, they had me in the car the next day within an hour after arrival.

Overall, it was a great experience and I'm sure you'll feel the same sense of priority and personal attention when you go there.

 
Meg R. | 2013-05-23

Since 2008, I have come to this location for servicing my boss' BMWs. The staff has always been helpful and courteous. Matthew Reece is by far the most helpful and kindest to work with in the service department. He makes the experience enjoyable and the process as smooth and efficient as possible, has a great sense of humor and overall is just AWESOME. Matthew Reece goes ABOVE AND BEYOND to get the job done and I will continue to request him as our "point guy" whenever we need to visit Niello in the future for servicing needs! I suggest you do the same.

 
Francisco S. | 2013-05-21

I have purchased two cars from Niello BMA and both are serviced by the service department.  The service department is excellent. They have always been courteous and prompt. In addition, Jennifer, the loan car coordinator, is always ready to assist if I need a loaner--making the entire experience efficient.

 
D D. | 2013-05-19

This review is long over due.  I'm on vacation writing my Yelp review of Niello BMW because these guys deserve a "pat on the back" for their great work and 5-Star customer service.  I relocated to Sacramento about 8 months ago and have never been more pleased with a dealership as I have been with Niello BMW.  My comments are really two reviews.  The most recent was for some warranty and car detailing work on 4/17/13; the second was when I was first introduced to back in 3/7/13 when I needed some warranty work (I basically copy and pasted a letter I wrote to Niello Management praising their team for the service they provided me).

4/17/13 Service & Detailing work:
This was my second experience with Niello BMW.  While bringing my car into the dealership is still an inconvenience, I genuinely appreciate the friendly customer service, great follow-up and detail to mechanical craftsmanship.  
The mechanics at Niello BMW are very thorough and skilled at their profession; they deserve to have their pictures put up in the lobby like celebrities, that's how I feel about them.  
I would also like to thank Matthew Reece and Justin Rayosdelsol for their solid efforts.  Each time I need to bring my car in, I have special needs and scheduling difficulties.  These guys work hard to figure out a solution that works for me.  Matthew and Justin made sure the detailing of my car when smoothly and done to perfection.  I've never seen my car so clean and shiny.  I'm so happy with the work, I'll probably go back in for detail work in a few months.

3/7/13 Letter to Management:

Dear Ms. Haltom & Mr. Torkelsen,

I writing this letter to thank you for the 5-Star treatment I received from two of your staff, Carlos Concepcion and Victor Gaskell on 3/5/13.  Initially, I was very pessimistic when I called Niello BMW to find out when would be the soonest I could bring in my 2011 BMW X5M to be repaired for a TPMS malfunction message I was receiving.  I was sure the service department was going to give me an appointment for next week. To my surprise, Victor asked if I could bring it in and he would look at it right away.  I wasn't sure how to respond, so I gathered myself and said I could bring it in right away, as it was important to me to get it looked at.

Upon arriving, Victor professionally greeted me and inspected my vehicle.  He indicated the car would need to be worked on by a mechanic.  I was disappointed, as I needed to be at work early the following day, but I was willing to take the morning off to bring the car in.  Victor was able to get me a loaner vehicle so I wouldn't have to make a second trip to the dealership.  I was once again surprised by the awesome service I was being provided.  Victor then introduced me to Carlos, whom would be handling my account first thing in the morning.  I was very impressed and I went home with a very high level of confidence my "baby" was in good hands.  The following day, Carlos was very responsive and timely in his update on how my car was doing and when I could pick it up.  Carlos went the extra mile to ensure all of my concerns were addressed.

I'm not sure what you are doing at Niello BMW, but please keep up the great work!  When you have staff that works this hard and at such a high quality of customer service, it readily shows these people love their jobs.  Please let Carlos & Victor know their hard work, professionalism and courteous behavior didn't go unnoticed.  In fact, they have earned my loyal business from now on.  I thought Audi had the best customer service, but I was wrong.  Niello BMW has the best customer service!

Sincerly,

DD

 
Justina K. | 2013-05-17

Andrew Kemp is the best service advisor. He made everything go so smoothly, had my car done in a timely manner, and was quite a catch also. Go see Andrew for any of your BMW service needs.

Matthew Reece is so awesome, he paired my phone and taught how to use my voice command feature.

 
Mayor P. | 2013-05-17

In the last month I have had two great experiences with Niello Bmw and espesially David Torkelsen. David went above and beyond for me on two seperate occaisions. I can say it was like dealing with family! My car was taken care of and I am very happy.
I would recommend this dealership and if you need service talk with David Torkelsen! He is outstanding!
Pat Pearson

 
Winny S. | 2013-05-05

I don't understand why there are so many bad reviews for this dealership.  So far I am extremely happy with them.  I purchased a new 535i from them in 2011, then a year and a half later, I fell in love with a 640i, I saw on the showroom floor, and traded my 5 for it.  In a few months, I missed my 5, so I went back to Niello to lease another  one.  Now I have a 640i and a 535i in my garage from Niello.  All three transaction were carried out with professionalism and knowledge about the cars.  I have nothing but good things to say about Niello, and my client advisor Joe Otero is simply the best.  A pleasure from start to finish, will purchase my next car from them.

 
ABDC B. | 2013-05-02

Pure crap.

My father recently purchased a new 85K BMW. It turns out it had a dent and previous damage to the front bumper area that he was unaware of.

Niello isn't taking responsibility for any of it. He'd only had the car a few days.

It's sad that he's a return customer.

Take your business somewhere else.

 
Mary J. | 2013-04-12

What a horrible experience with these guys. I live in AZ and was looking for a special X5. They had it. I put a deposit on it based on them telling me it was in perfect condition. It was a 2011 X5 and it was 2012. A two weeks later I fly to Sacramento to pick it up. It is evening. They are rushing me to the finance guy and I haven't even seen the darn car yet.  The finance guy is in a hurry because he "has to get to a Christmas party."  As it turned-out he failed to get some many document signed, and in fact they even forged some of the documents!!!  I asked fo the car to be CPO'd before I got there. They didn't do it!  I had to wait 2 more hours. Finally they drive the car out.  The darn car was sand blasted!!!  The whole front-end of the car had sand pits covering it.  The headlights where foggy it was that bad. So they take the car and polish it out.  Fine, it's acceptable. Then because I live in AZ and I'm not going to pay CA sales Tax, I have to pickup the car in Reno.  We drive to Reno and by the time I get back to the hotel in Sac. it is 2am!!!  That was a mess. But it gets better.

Here I am 4 months after buying the car and I can't get it registered because the dealer failed to send the documents to AZ DMV, Instead they send it to CA DMV. AZ must have a copy of the title in order to register it. I finally get ahold of CA DMA they shipped the title to the lender. The lender says they don't have it yet. I'm about at the end of the time limit AZ gives to get a car registered!!!

What a mess these guys are. And those forged docs certainly raises an integrity issue with this dealership!

I bought another X5 from them in 2006.  Never again!

 
Ron C. | 2013-03-13

This is a long overdue review (I bought my car in July, 2012).  I had a terrific experience with Niello and particularly Jeff Ball.  He was extremely responsive via email, made me a very fair deal, and went out of his way (even after the deal was completed) to make sure that I was fully satisfied and educated as to how my new car worked.  When a small cosmetic issue arose with the car after I bought it, Niello had someone to pick the car up from my office (which is two hours away from Niello) and fix the problem - no hassle and no cost to me.

I drove almost two hours from the Bay Area to Sacramento to buy this car from Niello, and would gladly do so again.  I highly recommend this dealership, and particularly Jeff Ball.

 
David S. | 2013-03-11

This place literally just had me drive an hour and a half to get to the dealership and find out the car had already been sold. Total snake salesman Mike (really Mohamed) Sulman. Do not deal with this guy!

 
Betty R. | 2013-03-03

*****This review is ONLY about the parts area and their customer service*****

A few weeks ago I went got new tires from another place and they forgot to give me back my tire lock. They told me that in order to get a new one I'd have to go to the dealership and they would pay for it.  I kept forgetting that I needed the lock until last Friday morning when I noticed there was a screw in one of my back tires. Now I needed this thing and quick. No time to have it ordered.

I went in and a gentleman by the name Mike, listened to me frantically carry on about needing this today. He grabbed a little box with about 40+ tire locks and stepped outside to figure which one was mine. There were some locks missing from the box and one happened to be mine so he walked over to another area and got another full box. He found the one I needed and was nice enough to sell it to me. I was so relieved.

I'm hoping everyone that works there is as nice and helpful as Mike. Here I was thinking I would have to use a tow truck if the air came out of my tire completely because I didn't have the tool that cost less than $15.00 but that is normally ordered not sold to you on the spot to change the tire. Thank you!

 
mike v. | 2013-02-20

This is my non-bmw buying experience from this dealership. They had a fantastic car that i was looking for months. Timothy Orr in internet department is the guy you want to get in touch with. A great person to deal with, easy with numbers, up front in all aspects of car. Very easy with timings. He even made sure he was available for test drive and buying process even when he had a day off. That speaks volume about the guy. He knew what i wanted for 4 months and he helped me find it, own it and love it.

The car was in great condition, they made sure all safety issues were taken care of. The price was great. The speed of getting documents done was good. The finance department didn't push much for the extras which was a welcome change.

While not the fault of Tim, finance department was not up to the mark. They misplaced my check and called me a month later to ask for a new one. Luckily somebody found it as it was already claimed by Niello.  

The trade in value of my car was also fair so no problem there. Overall, a great experience. I will back soon and hopefully Tim will be there to make a great experience again this time with a BMW X3 or X5.

 
Elliot B. | 2013-02-17

I've dealt with a variety of car dealerships and salesmen. I always expect to get a little bit of the run-around when buying a car, but I never expected to get the run-around I got with Niello BMW.

I saw a 2011 Audi A3 listed by Jeff Ball of Niello on eBay. I got in touch with Jeff and requested higher resolution photos. The photos provided on the Niello website and on the eBay listing were approximately 500px by 500px--way too small to discern the cosmetic condition of the car. Jeff couldn't provide me with the original high-res photos and instead sent me some photos snapped by his cell phone.

The photos were still not ideal, but the car did look clean so I called Jeff back a couple days later to make an offer contingent upon an independent inspection. Once Jeff and I worked out a price over the phone, the problems began in earnest.

Here's a summary of what happened:

1. Jeff essentially dodged my efforts to get a reserve on the car after we agreed on a price over the phone. I was more than willing to pay a deposit. I suspected Niello (vis a vis Jeff) didn't want to reserve the car because they wanted time to do some last minute work to get other offers on the car.

Sure enough, less than 30 minutes off the phone with Jeff, he e-mails me with: "My partner has an appointment on the car as we speak.....He is coming in 30 minutes. I will let you know how it turns out."

Unprofessional. Don't waste my time if I'm not wasting yours.

I called Jeff back, told him that I wasn't interested in playing games and that if they accepted my offer, then I wanted to get a reserve on the car. Jeff became irritated and snappy over my insistence on a paid reserve for the vehicle. He rattled off a list of requirements for a reserve, of which included a deposit, identification and an application for credit. All of those were fine except for the credit app--why would you need to run a hard hit on my credit to reserve a vehicle? There's no justification. I told them they could run a *credit check* if they needed to verify my identity and 800+ FICO score, but that I would not ding my credit with a new credit application. Nope. A credit check would not suffice, a credit application was required.

2. Furthermore, I wanted to pay for the car in cash (i.e., certified bank check / cashiers check), but Niello flat out refused. They require that ALL buyers fill out a credit application. Why would you ever need to fill out a credit application when paying for a vehicle in cash? I informed Jeff that I was not interested in taking a hard hit on my credit and that Niello could speak directly with my bank (Chase) to verify the authenticity of my cashiers check.

At this point, Jeff's rudeness was appalling. Here I was trying to buy an expensive car sight unseen and Jeff was fixated on arguing 'how misinformed' I was over the realities of purchasing a vehicle with a bank check. I made deliberate attempts to keep the conversation polite, reminding him that I thought the car was fantastic and that ultimately we both wanted the same thing. A customer should never have to do that.

After transferring to a member of the Niello finance team, I really began to doubt the competency and sincerity of Niello BMW. A senior member of the finance team with '15 years experience' could not tell me what constitutes the difference between a hard-hit and a soft-hit on an individuals credit. He also subjected me to fantastical tales of how they could be defrauded with a bank check. I offered to connect him with the loan supervisor at my bank who was ready to refute their concerns and detail the bank's procedures regarding bank check cancellation and authenticity, but he was not interested. I couldn't help but wonder why were they trying so hard to have me fill out a credit application?

Ultimately, the only way they would let me buy the car without a credit application was if I wired down the money directly into their bank account. As for the independent inspection, they agreed to hold the car only while it was being inspected and up to two hours afterwards. I was expected to wire the money in full immediately after the inspection was satisfactorily completed. The car would only be released to me once the wire fully settled--i.e., no guarantee that I could take delivery of the car when I wanted to fly down two days later.

I said that would be OK, but I soon began to have second thoughts. If I had all these problems long distance--what problems would I have on arrival?

When Jeff called the next morning regarding the upcoming inspection, I informed him that I would not be buying the car and I would look elsewhere. Jeff immediately became irate demanded to know "what's the real reason" and called me a piece of work.

I bought an Audi A3 elsewhere two days later--and that dealership had no problem accepting a cashiers check.

Niello BMW is to be avoided.

 
Kimthy D. | 2013-01-07

It is a bummer to see such bad reviews on this dealership since I had an amazing time spending a few hours there and leaving with a car I am really happy about purchasing.  

Our salesman, Ngia took us to all 3 dealerships to find the exact car I wanted.  No pressure and was upfront about the price and my options.  I've been driving my car for 3 months now and still love it!  Thanks for such great service!

 
Aubrey W. | 2012-12-16

I made an appointment after my engine started shaking. This was my first time here and when I walked into the service department I was not sure where to go, within seconds of seeing me glance around...the general manger jumped up and helped me. I was shocked by how helpful and timely everyone was. Carlos helped me and he was fabulous. Very professional and kind.

 
James And Bev G. | 2012-11-18

Let me explain the rating ... Gary in sales gets a 5/5 while Steve in finance receives 3/5.
Gary was great! I had a situation the resulted in needing to trade-up on a vehicle I had owned for only 6 months.  Gary was polite and professional and very clearly explained the process for trading-in a vehicle with "minus equity". I felt informed and never as is I had a made a mistake with my first vehicle.

The shopping went smooth and Gary spent all the time I needed to have questions answered and view several vehicle options.  He simply was great!

Steve in finance was a different experience altogether.  He knows his business but he lacks understanding.  Throughout the finance process, he made several comments regarding my minus equity and how maybe this new (to me, I opted for a certified used vehicle) would work out better for me.  He made me feel as if I had made a poor choice with the first vehicle and should've known better.

The facility is clean and everybody seems nice and friendly.  The shopping process was smooth and I never felt pressure to buy.  Overall a good experience but Steve could use some mentoring.

 
Sokthart S. | 2012-09-22

They treat you different here if your not their usual customers. example (Older Caucasian.) I've had a better experience at a pick-n-pull dismantling yard than this location. One of the down side of owning a BMW. Dealing with crap customer service at a dealership like this place.

 
Mike W. | 2012-09-19

I went in to fix some oil leaks on my 99 328i. Went to browse an Alpina B7 while waiting, was approached by Todd Watson (Client Portfolio Advisor) to see if I needed help. Didn't feel the normal pressure or prejudgement from most sales guys. Todd was really looking out for my best interest. He properly qualified my needs, showed me the best value, went on a performance test drive, and had me fitted in a 750LI. He really gets to the point of things and follows through with the utmost professionalism. He made sure everything was perfect and was more anal about the car than I was (and I am pretty anal about details). If you are looking for a good guy to help you with your purchase of a BMW, go and see Todd. It is the type of service that he provided that made the transaction easy and painless.

 
Razoo D. | 2012-07-02

Very dissatisfying experience dealing with what should have been a parts-warranty fix: Why does it cost $190 in labor to turn the Aux-In back on if you're the one (service shop) who accidentally turned it off in the first place?

It's a good thing we don't have to go here again. If you're reading this, I suggest you think about finding another place, too.

 
Kristie S. | 2012-04-09

i'm not sure if it's because i'm young or have tattoos&piercings or what but my first&last experience here sucked. i made an appointment for an oil change & even took the courtesy shuttle to the mall while i waited.  the driver was really nice.  when i got back, i expressed my concerns about the engine light being on & whether or not it was just for the oil or not.  he said that there's something wrong with my car but who knows what it would be.  sorry but isn't that your fucking job?  he's telling me it would be $500 to fix it.  okay, i want to fix it.  "well ok come in another day".  i was practically begging him to charge me.  he acted like he didn't have time for me & was rushing me out of there even though it was slow.  maybe he had to take a shit or something.  that would be THE ONLY excuse i would accept.

to top it off, when i got into the car, the oil level light was still in the red.  i asked him about it & he said that's not for the oil.  um, it says so in the manual.  after telling him i need it done, he brings out this tool & pops my hood & plugs it in.  boom.  all greens on my oil level.  5 minutes later, that light i was concerned about goes off.

bottom line: next time i'll be taking it to a local bmw shop & if i ever see bill again, i'm breaking his glasses.

 
Shaun S. | 2012-03-31

The Service Department is dishonest about giving price quote over the phone as they do not honor it when you actually bring the car in for a simple service like oil change.  They will ask for a coupon instead!  I have called them 5 times over this issue and will have to dispute it through my credit card company.  By the way, don't even bother leaving a voice mail for the service department, because they won't call you back even though their greeting states someone will call you back the next business day.  I will never go back to this place ever again, even though I had purchased my Z3 there.

 
Daniel P. | 2012-03-15

This review is for the parts department only.
To keep it simple, this place is a waste of time. Got overcharged for everything at up to 3x what other BMW dealerships were asking. I only paid the full marked-up price because I was a) impatient, and b) already there. Don't give these guys the satisfaction of giving you the shaft. They are the epitome of a "stealership"!

 
Jess B. | 2012-03-12

I see that someone took down my previous post-I had been a loyal customer of Niello for service since I bought my 325 in 2006.  On my last (LAST) visit I was quoted $120 for oil change, produced a coupon for $20 off, when the bill came I was charged $150 for the oil change with a $30 credit making the total $120!!  Nice math.
Then I was quoted over $600 to repair an unknown oil leak.  I left the car after 10am, was called before 1pm that car was ready.  Upon pickup the "oil leak" was a filter housing gasket.  The repair took two hours (allowing for lunch) soo-I was charged $300/hr to replace an O-ring-After expressing dissatisfaction on the follow up survey I was contacted by the General manager by email-after expressing my concern I never heard from them again-I WILL NEVER BRING MY CAR BACK FOR SERVICE, AND MY NEXT PURCHASE WILL NOT BE FROM NIELLO

 
MsThai K. | 2012-03-09

The service and Parts dept here are all awesome people! Thank you Dave, Nate, Mike, Victor, Luis  and especially Justin!

 
Jonathan H. | 2011-10-26

Had Tons of issues with my 335i - Lemon Lawed it Finally .. However during the process of repeated issues my SA(Chris) here was amazing.. Always insured i had a loaner car and over wall was a great guy managed to always find a deal and fix the issues.

Started Bringing my other  328i here and same level of overall service!

 
Mr.rose J. | 2011-06-23

This review has been LONG OVERDUE which does not EVEN deserves a ONE star.  It was such a negative experience that it still haunts me until this day and I have learned from my mistakes for future car purchases with ANY luxury car dealers!!  
I took my BMW 7 series to get it serviced, for I had a 100K bumper to bumper extended warranty. I brought my vehicle in at 999,970 miles to see the service manager Scott Glackin at the service desk and I advice him about all the problems that I had been hearing, and I think it's the wheel bearings and motor bushing that would have be under the warranty.
This is not my first time dealing with this CON, but it was definitely the last.  He blew me off that day.  He didn't even look at the car and told me that his techs couldn't find anything with the car the last time I had it serviced, and that they could not get to the car for a few days.  He also added that there was no free car rental available even though I've called in advanced to have a rental ready for me to use so I can commute to work. Long story short he did not want to help me with my car issues since he had another customer waiting.
Well I took my car to another shop, and long behold, the motor bushing we completely worned out and I had to replace them along with one of the front wheel bearings.  How in the world did these top notch BMW mechanics missed something so simple in which I had advice. I was appalled that this matter could have been resolved in a timely matter and shouldn't have cost me a dollar which ended up costing me hundreds of dollars due to their lack of competence.  

Please if you have ANY doubts, you MUST persistently address the issues until they are resolved, and DON'T let this happen to you. You spent over 50K on a car and would at least expect the utmost 50k  customer service from a reputable dealership!! Never will this happen again with Scott.

 
Umair G. | 2011-04-20

This is strictly regarding the Service Dept.

I am completely satisfied with Niello BMW's Service Dept. Everytime I have dropped my car off for maintenance service or repair, they have done a great job and helped the best they could.

I have taken my Z4 twice for oil changes, once covered under BMW maintenance ($0 out of my pocket) once for $90 with coupon on their website. They do the usual inspection, top fluids (I think), fill tire pressure, and wash the car free.

I also took it for some oil leaking once, headlamps not aligned, and brake rotor issues. All were fixed under warranty (certified pre-owned), sometimes free, sometimes $50 copay.

Though their service is a bit slow (2hr+ oil changes), service once took 5 days to diagnose a problem, I don't mind as they provide a loaner if booked in advance, and I'd rather have the job done right than to have to keep coming back.

I've been going to Chris for 2 years now and wish I could still go to him but I'm moving out of Sac. Hopefully I'll find another good BMW dealer like this.

 
K C. | 2011-03-13

I had purchased a car here in 2002, When I found out that my excellent salesperson was no longer there I became concerned since she is one of the top salespeople @ Niello.  It seems Niello made the huge mistake of promoting an under educated farmer joe white trash guy for the GM position.  He cut the pay of the best sales people (remember they establish the return customer base).  I will follow my sales person to the other area BMW dealership when I purchase my next BMW.  In fact I've referred several people to her since she left Niello who have bought cars from her at Roseville BMW.  Your lose Niello, it really does pay to treat employees well...think about it.

 
Heather K. | 2011-03-06

If you're looking for a car, ask for Ken Briscoe. He's really friendly, helpful, and sincere. Not your typical slimy sales guy at all.

 
Minh N. | 2011-02-28

I love the quality of sales this place offers. Low stress and great deals. I walked away with an awesome car and financing. There is an air of professionalism and from the sales guy, Shannon, and the closer, Ron. I couldn't have asked for more and I'm really happy to get such a great deal. Did I say that I got an awesome deal?

 
Pj P. | 2011-01-11

I'll tell you what... They know what there are doung but cone on does everything really cost that much... No it doesn't.. I've taken my car to so many other places and bought my parts from so many other places too... It is BS.. If they would be reasonable I bet more people would go..

 
Don C. | 2010-12-21

Well its been apx. 10 days sinced I left a couple of phone calls
to the service writer and service manager....about a BMW issue....
I have yet to receive a phone call back....very unprofessional....
I've purchased 4 vehciles with this company over the past years....
I'm pretty much done with Niello....
There are other shops out there....
I took mine downtown to have issue looked at....
Nothing worse than a stealership that will not return a phone call
about there previous work on vehicle....
Says something .....

 
stephanie H. | 2010-12-07

The people here were sooooo Nice, it was like they just ran over your family pet and were trying to make up for it.  I purchased a 7 series from somewhere else and took it here for servicing.  They spent over 40mins with me one on one going over every feature my vehicle does, and did a check up on it all covered under warranty.  They were so friendly and not snobs like I though they would be!

 
Kathleen O. | 2010-11-30

I am a satisfied Niello BMW customer who, after ten years, returned to buy a beautiful 2011 blue water metallic BMW Sports Wagon.  Working with Tony Peric was a real treat.  

Waiting for the car to be built and shipped to the states had me acting like an expectant parent.  Tony let me know that we were in this together and he kept me informed when my car reached pivotal stages toward completion and delivery.  He delivered my incredible car to me the day before Thanksgiving. A few days later, Tony called to say the all weather cargo mat that had been on order, had arrived.  He offered to deliver and install it and I took him up on the deal. The after sales service Tony provided didn't end there.  He has helped me find a phone to pair with my new BMW.  

My neighbor was impressed with my new car so I told that she should come by and drive it.  After what I've told you about Tony and Niello, are you surprised to hear that for her test drive of my car,  my neighbor drove to Niello to talk with Tony about a similar used car he had on the lot.

I recommend that anyone looking for a BMW see Tony at Neillo.

 
Quang T. | 2010-10-22

I cannot speak for the Arden Niello. I purchased a BMW in Elk Grove and management at Niello BMW in Elk Grove is absolutely horrible.  All they care about is the survey you fill out after they steal $ from you. I hope everyone in the Sacramento area thinks twice about buying a BMW from this dealership.

The management there are no good greedy assholes who think they provide good customer service but actually just try to smooth talk their way our of their mess ups. We bought a 2006 330i, had all sorts of problems(No A/C, 3 windows wouldn't roll down), so we returned it after my mother had to climb out of the window because the doors wouldn't open. The service department was not capable of fixing an A/C system. The used car manager talked us into getting a 2008 335i instead, except leasing it instead of buying it.  Then, the fuel pumped had to be replaced 4 times.  I wont get into details about where the car broke down every time. But all the managers told us were, "hey, sorry about that, here's a key chain, or have some free floor mats".  Then we did some research and eventually returned it as a lemon and BMW North America(who are also Assholes) took over. however Niello BMW Elk grove still goes about its business and never looked back on what they did to my family. Fuck them and their shady customer service.  I put a $1,000 down on the lease and paid $541.00 a month for 1 year before returning the vehicle.  So I paid $7,495 to drive a lemon BMW 335i for a year. Got nothing but headaches and stressful moments in return, stranded on the bay bridge and going to the dealership every month. Rent a car after rent a car, loaners after loaners, taking days off from work constantly to drive to the dealership. Thank You Niello BMW! Thanks for putting myself and my family through hell.  After all this, the managers asked if its in our hearts we could give a 5 star rating on their surveys. Bullshit and I hope Karma catches up to them sooner rather then later!!!! I guess you could blame me for leasing the car or still doing business with them after the first nightmare in 2006 330i. I guess I was a sucker for believing they actually cared about their customers. I'm an idiot for thinking that a new car(s) should work properly when you drive off the lot a of a dealership.

I truly mean no ill will towards other people, but this dealership can close down for all I care. I hope they never make a sale again! Please beware before buying a car with these jerks! Chose a dealership that actually cares about their customers. Choose a dealership that makes you feel important instead of crap. You ever hear of a shady person who  is referred to as "a used car sales man(sales and management)"? They all work here at this dealership.

 
I C. | 2010-10-16

I just purchased a 2007 CPO 750LI from Jeff Ball. All I have to say is that he got me the best deal, followed-up on my Due Bill, shipped items overnight, and got me a contact person in service when my ski bag part came in. Jeff Ball is an awesome Sales Advisor! You can even find him on the dealer's website and have a 1on1 chat session, he always follows-up via email and phone promptly. I am a pretty demanding consumer and he was able to meet all my needs. Thank you Jeff! I would buy from him again.

 
Benjamin M. | 2010-10-13

I bought my car here a little over a year ago and I've been happy. Some other places I went too didn't seem to enjoy me being there looking for a BMW while being so young. Shannon came up to me right away and asked me if I wanted some help. I mentioned two cars I saw online and he knew exactly where they were and took me to them. I don't think I even made it all the way to the cars I saw when I stopped at the car I ended up buying. Shannon was very informative and helpful on every question I asked. He even stole floor mats from a different car when I asked if I was getting them!

I'd buy a car from these guys again! When I left I felt like I made the best choice in both where I shopped and what I bought!

 
Dan A. | 2010-09-14

for customer experience: I just bought a brand new 2010 328i last week, tony peric was a great salesperson and he helped me make my decision  with this awesome vehicle. i have gone to 4 different bmw dealer including some of the ones in the bay areas, but at the end i still picked this one cuz it has the best service plus price.

For maintaining services: so far i havent had a chance to visit them yet so we shall c...

 
Jeff G. | 2010-07-17

You've probably seen my review from the other dealership that I went to for BMW service.  The experience I had at Niello was the polar opposite of my previous rant from that Bay area dealership.

I made an appointment for my oil change.  But my work schedule changed and I called to see if it was possible to get a different time.  At first they didn't have anything available, which was understandable.  But about 10 minutes later, I received a call from Matthew saying that they had a cancellation and could get me in later that afternoon with a loaner car too!

Less than 2 hours later, they scoped my car, changed the oil washed and detailed it for no additional charge.   Matthew even gave me a business card with his cell phone number to call if I ever had any issues in the future.  Plus, he mentioned that they noticed that my right exhaust valve had some soot on it, so he got his guys to shine them when they detailed it.  Wow!  You don't get that level of service at a Toyota dealership!  I like places that focus on attention to detail.

 
Jim R. | 2010-06-26

Will buy a car from Niello again! I've avoided car dealers all my life, but Niello BMW simply had the best price on an M6 so I had no choice but to go there and buy it. My expectations were really low going there - I was expecting all kinds of games and sales BS, but didn't get much.

I bought this car from Jeff Ball. Cris l's review from 6 days earlier was interesting; it seems he had a bad experience with Jeff. Sounds like we were probably looking at the same car as well. I'm glad Jeff scared off the joy riders in what is now my car! There was indeed some typical probing questions ("where do live/what do you do" type stuff, but not "are you buying this today"). I didn't mind answering and letting him know I was serious about the car.

Jeff gave me plenty of time to test drive, showed me all the features of the car, and didn't say anything about buying it aside from "what do you think" after the test drive. The price negotiation was polite and hassle-free. After the sale, Jeff spent about 20 minutes going over the features again in depth. He also called after I got home to see how I was doing.

The only potential negative was an issue with the ashtray compartment lid. Jeff said they would fix it right away but it turns out they weren't able to. He said I could take it to any dealer and they would fix it under the remaining factory warranty. I'll assume this is true for now but if there's any problems I'll update my review accordingly ;)

[7/2/2010] I called my local dealer and the ashtray isn't going to be a problem. Jeff has even followed up with me a couple of times about it to make sure. If anyone has any concern about buying from Jeff or Niello ping me on Yelp or Facebook - I'll be happy to provide a reference.

 
Michael C. | 2010-06-03

We just had maintenance on our 325i for the first time after the service warranty had expired. We were then treated to $175 oil change and $150 to look at the belts and tell us they were worn and $75 just to tell us we need 4 new tires after getting all 4 replaced in June 2008. I know the car business is tough but a least be fair about everything.

 
shawn m. | 2010-03-25

This is my new Dealership for services. I'm supriesed to see all the negativity towards this place, but I guess everyone has different experience and I haven't been there in a while. My adviser was Chris, he was super nice and as professional as they come, he didn't ignore me like the advisers at other dealerships. My car was always done on time and washed nicely. And the prices there a more than reasonable, by BMW standards that is. I heard Chris left, so I can't give them 5 stars, because I don't know who I'll get next. Hope he/she is just as good.

 
Neal D. | 2010-01-16

Extremely disappointed with Neillo BMW.

Have been doing business with Neillo for over 25 years, and have purchased 4 vehicles during that time. My most recent purchased was an '09 335i.  

The sale was great. The Internet sales person took care of us (whose name I've forgotten) and was excellent. The finance manager was hysterical and very personable. We walked out of the dealership very, very happy.

And then comes Neillo's one true faux pas: after-the-sale customer service. I'll give you a hint - there is none.

Shortly after I purchased the car, I needed a replacement side-view mirror on the 335 (yes, I know, I should have been more careful).

As usual, no service loaners were available (which is TOTAL BS).

When the mirror was replaced, I immediately noticed that the replacement mirror did not match the mirror on the other side. It was a different size, and a different shape.

Where is the QC at this place!?

After repeated calls to the service department with no resolution, I called the Service Manager. Guess what his response was? Nothing! He never called me back!

I then decided to call the General Manager. Left a message for him, as well, and received no call back. Called him a second time, and he finally returned my call. He promised that he resolve the problem and would call me back by the end of the week. Did I ever hear back from him or anyone from Neillo? NO.

Neillo has lost my business for good. Next time I want to purchase a premium vehicle at a premium price, I'll go to a dealership who offers me premium customer service.

 
Katelyn M. | 2010-01-06

I purchased my 330i here and have been getting it serviced here as well. They used to have GREAT service. I had a guy named Chris Lawson that took initiative on what was needed got things done right the first time. never had any problems. I was in and out within 10 minutes, had a car waiting for me as a loaner, used it, filled up the gas and brought it back.

since then, they got rid of the loaner program unless you book way in advance. even then i wasn't too happy with it but the service itself was great. i was used to giving these guys a 5. let me rephrase that. i was used to giving Chris Lawson a 5.

i purchased another BMW convertible 325c, Chris Lawson was gone, left to Roseville BMW ( I was told that he was let go.... isn't that against the HR policy there???). all i can say is that they got rid of an excellent service rep. but i had issues with the convertible making noise so i brought it in... more than 6 times. they did a micky mouse job "greased" up the area and called it a day. this noise was loud and obnoxious. since they got rid of the loaner program i got to know Harold the driver well.  I think the best thing about Niello at this point is Harold.  He's nice, prompt, customer service oriented.  He remembers people and is very professional.  
Most of my coworkers drive a BMW and get their cars serviced here due to the close proximity and i have to say that we have all experienced frustrations...

last straw was when i took in the 330i for the servicing of the mirror window (it stopped working, of course when the warranty just expired) and they were fixing the gas tank door. it was not locking properly. after paying $88 dollars to have them take a look at it, they just said that it wasn't broken and that they didn't need to order anything else. they also were supposed to look at the plastic part under my car ( i m not a technician, please excuse my ignorance)... when they called me here's how the conversation went:

Niello BMW: well, we were able to fix the gas tank door, nothing was broken, little part on the side just needed to be pushed back in.
Me: how about the other issue with the plastic part that keeps on scraping the road?
N BMW: well, the car isn't all ready
Me: so do i pick up the car today or not?
N BMW: its up to you
Me: but you are telling me that the car isn't really?
N BMW: yeah
Me: so what do I do?
N BMW: its up to you
Me: what do you mean its up to me? you are telling me that the car isn't ready, i want to know what my options are
N BMW: its up to you. you can pick up the car today and drop it off some other time
Me: or?
N BMW: you can pick up the car today and drop it off
Me: you cant keep it there and fix it and give me a rental?
N BMW: no rental, but its up to you on whether you want to leave your car here to get it fixed tomorrow.

ugh. irritating? yes. ironically this guy's name is Chris too. it's not just him. they are incompetent. I was soooo waiting for that BMW survey, but never got one. figures!
i will never go back there again. horrible service. i decided although its further, i will drive to the roseville BMW and see Chris Lawson.

 
Inigo M. | 2009-12-29

Frigid waiting area with non-existent free wifi. At least there was a free shuttle to anywhere within a 10-mile radius, and the driver was pleasant.

 
Jess C. | 2009-05-02

Nice people.

Free hot chocolate!

They cut spending so good luck trying to get a rental when you service your car....

 
Andi R. | 2009-04-09

About two months ago, I went in looking for a used car. We had advised the salesman with our budget and he tried to sell us a car that we didn't want (either way over our budget or totally old car), as i had told him what I was looking for and wouldn't budge on any of the specs (we had done our research on what the car should be valued at etc...). He finally said he would keep our information on file and call us when/if something came up. However... the jerk totally didn't take down our information, let alone give us a business card (probably a good thing now, as i would have mentioned his name)... I

Thanks for nothing!!!!

 
truth hurts r. | 2009-02-10

scott was my advisor, and he was very unprofessional and rude.

My bmw was in service for an alignment. the day after I picked it up, my alignment was steering toward the right. scott said that my battery was low voltage and thus had reset the alignment. so after 400 bucks,  a battery was installed. the very next morning, my whole car had malfunctioned and had to be towed back to niello.

Now this is the part where scott was a real jerk--taking no fault of all these related incidents. He pretty much told me since im over 50k miles, that bmw cannot help me. what? my car was perfectly fine before the alignment! he got really defensive and told me that i had to be educated, and if anything will get a third party to mediate who would bear the costs!
what a jerk!

a day later, he calls me and says the battery wire had melted? who's at fault? so obvious, but i didnt get any apologies.

very rude!

 
Corey P. | 2008-11-15

Every single employee of this business, without exception, has been a joy to work with during the brief time I've enjoyed my new-to-me BMW.  Every customer I've even seen come through the door, be it entry-level customers like myself, or people dropping 6 figures on some flavor of an M car, always seems to be treated with the utmost respect and for that, I heartily endorse this dealership

 
Jeff L. | 2008-03-20

I can only speak of the service I received from Brian Meiers, not the rest of Neilo BMW.

Brian exemplifies the phrase "customer service".  

He has sent me spare keys, (multiple times because I've given him the wrong address), pulled up information from me from my files, etc.  He never once complained, nor has he not followed through on a request of mine.  He could have easily brushed me off since a) he had to share the commission off of my sale because I sorta screwed him by switching sales associates halfway through the process (my friend recommended that I go through his guy) and b) he receives no compensation for helping me out with my requests.

4 stars just for him.

 
Loren P. | 2008-01-28

I scheduled an appointment last week to get routine maintenance on my BMW today. Then go figure last Thursday I couldn't start my car, so this appt. was obviously meant to be!

I had my car towed to Niello BMW this morning. I received a call around noon and was advised "the air filter was so clogged, it's the reason for the car not starting. we cleaned it and the car starts just fine now."

Hmmm, it sounded a little strange to me because I get routine maintenance on my car and I drive my car a few times a week, so it just didn't 'sound right' to me. I'm not a mechanic, but my gut told me something wasn't right.

I was then told by my service advisor that I needed to get the Inspection II maintenance done. $700. Hrrr-mmm...

I talked to a friend at work and he said he's been going to his mechanic who works on European cars for 10 years. He's very picky and this is the only guy he takes his BMW to, so I decided to call him. Paul in downtown Sacramento...

Paul is giving me a much better deal on the Inspection II maintenance, and I just have a better feeling overall.

I called Niello at 3:00 to let them know I would be coming to pick up my car. No answer... at all. I had to leave a message. I call again at 3:30, at 4:00, 4:15, 4:45, 5:00... NO answer, no call back! =/ They're open til 6:00 so I get my girlfriend to drive me over there to pick up the car.

We get there and they sound concerned that we want to take the car without the work 'being completed' on it. I advise I've called since 3:00 with no call back and I just wanna pay what's due and get my car.

I'll let you know how it goes at the other place this week. =)

 
Paul L. | 2007-11-24

My review for the service I receive at Niello BMW is mixed.  I have taken both of my BMW's to Niello for the past few years and the service has been hit and miss.

I brought in my M3 for the routine maintenance when I received it back a couple of days later my M3 stalls around the block from my house. I find out that it was a bad plasma coil. Replaced under warranty.

Couple of months later there is rattle in my driver side door panel and the passenger side window does not function properly.  I drop it off any Niello and was informed the vehicle should be ready by 5 pm. At 5 pm I pick up my M3 and was informed everything was fixed.  I drive but 2 blocks away and the rattle is still there.  I call my service adviser he informs me to bring the car back tomorrow morning and it will be fixed.  

A month later now my passenger side door rattles and my moon roof is not working properly.  I bring it back again and inform my service adviser that now the other door rattles and the moon roof doesn't work properly.  It seems to be making a grinding noise.  I was told that my vehicle would be ready again by 5 pm.  

I show up around 4:30 pm my service adviser greets me graciously.  My adviser tells me that my car seem to take longer then usual so they didn't wash my car. He said they did not want to keep me any longer.  Keep in mind its not 5 pm but now 6:30pm on a Friday night.  Hmmm....maybe they did not want to stay late.  I drive my car off and guess what?  It is rattling still and not only that my moon roof is making more of a noise then before.  I call the service adviser again. He apologized and said that I could bring it in on Saturday morning. They will get on this right away.

Needless to say my M3 was fixed correctly this time. Although the I still think the moon roof sounds funny.  My previous 330Ci did not make this noise at all.

I understand that the service advisers and mechanics are under a great deal of stress to get the vehicles in and out.  Unfortunately, we as customers suffer in the end.  I have two other friends that have experienced same if not worse problems with Niello this  year.  

If you want to talk about customer appreciation, I would have to say Mercedes off of Howe Avenue has always given me the best service.  I have never had any problems with them and they were always extremely helpful and courteous.

 
Sophie G. | 2007-06-20

I have purchased four cars from this dealership in the last decade however I am no longer choosing to do business with them since they decided to treat their fabulous employees like #@!% and the fact that customer service no longer exists.   Gone are Demi Le Marquand (our personal favorite) Maureen and Tom to name a few.  This was once a great dealership because of the people and the service and experience they provided......so when we go to buy our new car in a few months we will go to Roseville BMW where Demi Le Marquand now works.  Please be advised if you take your car here for service you need to check your car thoroughly when picking it up as they are not careful where they leave your car in the lot after they are done with it.

 
linda h. | 2006-12-14

Great service, sometimes have to wait even with an appointment and when they're getting your car out from the back lot, but other than that very courteous. Shuttle drivers always nice, if you opt for a rental car, they gave me a 2006 BMW that was brand new, it was the sweetest ride, a step up from my '02 version, but I still love my baby. hehe
I also like the lounge, it's like your very own service kitchen, water, coffee, really big cookies and car magazines, what else do you need?

 

Niello BMW in other cities (California)


Elk Grove, CA